Recently named one of Fast Company’s “Most Creative People in Business” and to “The Hollywood Reporter’s Women In Entertainment Power 100” lists, Jennifer Caserta has proven that comedy is serious business as president of IFC.
Caserta was a key architect in the evolution of IFC, leading a successful rebrand effort in 2010 that transformed IFC from a niche indie film channel to a fully advertiser-supported destination for sharp, smart comedy. Through her 13-year tenure with IFC, she has earned an industry-wide reputation for developing multi-platform marketing initiatives and innovative partnerships, and more recently as president, for shaping its programming and overall brand identity. Today, defined by its “Always On. Slightly Off” sensibility and its growing slate of edgy, original programming, IFC continues to build audience share, critical acclaim and pop culture relevance.
Under Caserta’s leadership, IFC has attracted top-tier talent and nurtured the success of such original series as Portlandia, the Emmy, Peabody and WGA-winning comedy starring Fred Armisen and Carrie Brownstein; the critically acclaimed and Emmy-nominated docu-parody Documentary Now! starring Fred Armisen and Bill Hader and penned by Seth Meyers; horror-comedy Stan Against Evil starring John C. McGinley, Janet Varney and created by Dana Gould; new series Brockmire, starring Hank Azaria and Amanda Peet; and other projects like the mini-series The Spoils of Babylon, in partnership with Will Ferrell and Funny or Die.
Last year, IFC announced a minority ownership stake in leading comedy brand Funny or Die after a series of successful collaborations with the network. This partnership ensures that two strong, leading comedy brands can expand and collaborate on more smart, culturally relevant comedy across television, digital and social platforms. Caserta is also a member of the Funny or Die board.
Prior to becoming network president in May 2012, Caserta served as IFC’s executive vice president and general manager. She segued into management at IFC after a progression of marketing roles, most recently EVP of marketing, communications, scheduling and alternative programming. Caserta also served as executive producer on the 2009 docu-series Monty Python: Almost the Truth (The Lawyer’s Cut), which earned IFC and the legendary comedy troupe an Emmy nomination for Outstanding Nonfiction Series, a Python first. Before joining IFC, Caserta was EVP/GM of Fuse, helping to increase ratings and web traffic for the music network and launching the live studio series The Sauce.
Earlier in her career, Caserta served as vice president of advertising sales marketing for Court TV, successfully redefining its trade brand. She has also held marketing positions at Oxygen Media, Food Network, Westwood One and the Radio Advertising Bureau.
Among her many industry accolades, Variety has included Caserta in its “Power of Women: New York Impact” list, Adweek named her a “Person of the Moment,” Fast Company recognized her as a “Who’s Next” leader, and Multichannel News and WICT (Women in Cable Telecommunications) acknowledged her superpowers as a “Wonder Woman.” She is also a recipient of the NCTA Vanguard Award for Young Leadership.