Blake Callaway was named as Acting General Manager and Executive Vice President, IFC in May 2018. He is charged with the oversight of IFC’s marketing, publicity, scheduling and acquisitions.
Prior to being named to his current position, Callaway was executive vice president of Brand Marketing for IFC, responsible for all aspects of the network’s marketing efforts, including consumer and industry campaigns, on-and-off-air creative, digital and social media, and integrated advertiser solutions. Callaway’s commitment to brand building and creative media approaches has helped cement IFC’s reputation as the “Always On Slightly Off” home for fresh, unexpected comedies.
Callaway has launched successful marketing campaigns for IFC’s originals including the network’s breakout hit Portlandia, which has been lauded with Emmy nominations and Peabody and Writer’s Guild award wins as well as Documentary Now!, a critic favorite starring Bill Hader and Fred Armisen, which parodies some of the world’s best-known documentaries; Recent success has included Brockmire, a critical and ratings success
Additionally, Callaway has championed alternative and inventive ways to build the brand and drive revenue while keeping IFC a part of the cultural conversation. Early innovative partnerships included BAM, SXSW, and Buzzfeed’s first-ever on-air TV partnership. In 2018 IFC resurrected Night Flight and continues to bring unexpected comedy to the network through a partnership with Joe’s Pub with Funny or Die.
During his time as IFC’s marketing chief, Callaway added digital and social media initiatives to his portfolio of responsibilities, revamping IFC.com to focus on comedy, video, and fan engagement .
Callaway joined IFC in October 2011 from Syfy where he was senior vice president of brand and strategic marketing. During his tenure at Syfy, Callaway was instrumental in the rebrand from Sci Fi to Syfy, and led the channel through many years of ratings and revenue growth and oversaw the launch of many of Syfy’s most successful programs.
Prior to Syfy, Callaway was at the forefront of communication planning for media and advertising agencies such as Kirshenbaum Bond’s Media Kitchen, Merkley + Partners and leading Hispanic Communications Agency, Lopez Negrete. While at Media Kitchen, he developed the communications plans for several successful Syfy projects before joining the internal network marketing team. Other agency assignments focused on a diverse portfolio of brands including Visa, Bank of America, Jet Blue, and Liberty Mutual Insurance.
Callaway has been awarded industry accolades including Effies and Creative Media Awards, among other honors for past marketing campaigns. He hopes to one day win an Oscar®.
Callaway holds a B.A. in business from Texas A&M University. He is originally from Texas, which is why he talks funny, but left because he likes things a little bit quicker.