As Executive Vice President of Business Development, Paul Rehrig oversees the company’s global digital strategy and partnerships. He is responsible for identifying and executing new revenue-generating opportunities for AMC Networks and its business units, including the popular and award-winning national cable networks AMC, BBC AMERICA, IFC, SundanceTV and WE tv; feature film label IFC Films; and AMC Networks International, the company’s international global division.
In addition, Rehrig is responsible for AMC Networks’ new subscription-video-on-demand businesses: Sundance Now, which brings members the best in independent film, TV series and documentaries; and Shudder, the leading streaming video service dedicated to suspense, horror, and thriller film and TV series.
An accomplished digital media business development and marketing executive with global experience building high profile digital entertainment partnerships, Rehrig joined AMC Networks in September 2011 from Warner Music Group. There he was senior vice president, global digital strategy and business development. At Warner Music Group (WMG), Rehrig was instrumental in establishing new business models, distribution outlets, licensing partnerships and in driving the international expansion of the company’s digital business. He helped build relationships with strategic technology and digital distribution partners, social networks, ISPs and MSOs, wireless carriers, and electronics manufacturers all over the world to develop innovative ways to bring WMG’s music-based content to consumers. He played key roles in crafting successful partnerships with Apple, Google-YouTube, Amazon, Microsoft, Spotify, Verizon, and AT&T.
Prior to joining WMG, Rehrig was senior director & head of product marketing at Mforma, a global publisher of downloadable mobile games and apps. Prior to Mforma, Rehrig spent six years in mobile product development and marketing at AT&T Wireless.
Rehrig holds a Bachelor of Arts from Seattle Pacific University.