AMC, March 14, 2011

AMC and Random House Launch Co-Promotional Campaign for AMC’s Next Original Series, ”The Killing”

New York, NY – March 14, 2011 – AMC and Random House announced today that the two companies are launching a unique co-promotional campaign. The promotion is tied to the premiere of AMC’s next original series, "The Killing" and the release of #1 New York Times bestselling crime novelist Lisa Gardner next novel, "Love You More." Both tap into the crime drama genre. From writer, executive producer and series’ showrunner Veena Sud ("Cold Case"), "The Killing" tells the story of the murder of a teenage girl in Seattle and the subsequent police investigation. The series premieres on AMC on Sunday, April 3rd at 9PM EST.

The multi-tiered campaign includes presence on the eBook edition of Gardner’s novel, "Love You More" via a burst that features tune-in messaging for the series. E-reader copies feature a glimpse of the unreleased script of "The Killing" through special excerpts at the end. In exchange, Random House / Lisa Gardner, "Love You More" receive tagged tune-ins on-air promoting the release of Lisa Gardner’s book, "Love You More." Online at, Random House receives a blog post on promoting the launch of her book, and banners running on the AMC homepage and throughout "The Killing" micro-site.

"Co-branding with Random House is a perfect tie-in that taps into an already engaged audience," said Theresa Beyer, AMC’s VP of activation and promotion.

The campaign also includes presence in over 5000 book clubs countrywide. Each club receives a kit containing the following items: a DVD holding a special extended 5-minute preview of "The Killing," keepsake bookmarks featuring HDTV sweepstakes, a set of book club leader instructions and an introductory note from AMC’s president Charlie Collier. There is also a qualified sweepstakes overlay, which awards one lucky club with $2,500 to be used to cover club costs. Entrants fill out a survey from the leader instructions kit.

Based on the successful Danish television series "Forbrydelsen," "The Killing" weaves together three distinct stories around a single murder, including the detectives assigned to the case and their suspects, the victim’s grieving family, and the local politicians connected to the case. As "The Killing" unfolds, it becomes clear that there are no accidents; everyone has a secret, and while the characters think they have moved on, their past still lingers.

About the Author
Lisa Gardner is the #1 New York Times bestselling author of thirteen novels. Her Detective D. D. Warren novels include Live to Tell, Hide, Alone, and the International Thriller Writers’ Award-winning novel The Neighbor. Her FBI Profiler novels include Say Goodbye, Gone, The Killing Hour, The Next Accident, and The ThirdVictim. She lives with her family in New England.

About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series three years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include Mad Men, Breaking Bad, The Walking Dead and The Killing. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 96 million homes (Source: Nielsen Media Research), AMC is owned and operated by Rainbow Media Holdings LLC, and its sister networks include IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.


Lisa Rogen