AMC, March 14, 2011

AMC Launches Promotional Campaign for AMC’s Original Series ”The Killing”

New York, NY – March 14, 2011 – AMC announced today a unique promotional campaign leading up to the premiere of the network’s newest original series, "The Killing." Launching today and running through the premiere of the series, on Sunday, April 3rd at 9PM EST, AMC’s series is featured throughout all Hudson News locations nationwide. From writer, executive producer and series’ showrunner Veena Sud ("Cold Case"), "The Killing" tells the story of the murder of a teenage girl in Seattle and the subsequent police investigation.

"’The Killing’ is crime genre storytelling at its best and it’s certainly appealing to our customers that enjoy mystery novels," said Sara Hinckley, Vice President, book buying & promotion for Hudson Booksellers. "This program taps into an audience that already enjoys suspense, crime, and thrillers. So this co-promotion makes perfect sense for our business."

"Hudson News is the only national newsstand brand in North America, operating stores in high-traffic areas, including in airports, train terminals and bus stations. To have presence in this type of footprint is a terrific branding opportunity for ’The Killing,’" said Theresa Beyer, VP of activation and promotion for AMC. "This is a perfect alignment for AMC because through Hudson News, we’re targeting consumers who love great storytelling, particularly the mystery/suspense/crime drama genres."

Over the next few weeks, and in over 335 locations, customers that enter Hudson News retail locations will experience "The Killing" through counter cards, shelf talkers, plasma screen stills, and ceiling hanging posters, buttons and branded shopping bags. The crime genre books for sale are each specially marked with a sticker that promotes to the series’ tune-in. Customers purchasing these books also receive a gift with purchase bookmark and the opportunity to participate in a sweepstakes. Prizes include a 54" plasma screen HDTV, a Blu-ray player, and a top collection of mystery DVD’s from AMC. Hudson News has on-air presence through tagged tune-ins as well as offering their customers the gift-with-purchase bookmark that helps drive sales of the mystery titles.

Qualifying Books to include "The Killing" promotional sticker include: The Girl with the Dragon Tattoo by Steig Larsson, The Girl Who Played with Fire by Steig Larsson, The Girl Who Kicked the Hornet’s Nest by Stieg Larsson, The Firm by John Grisham, Private by James Patterson, Toys by James Patterson, Deception by Jonathan Kellerman, Bride Collector Ted Dekker, Treachery in Death by J.D. Robb, J.D, Night Vision by Randy Wayne White, Deep Shadow by Randy Wayne White, When the Thrill is Gone by Walter Mosley, Love You More by Lisa Gardner, Death Echo by Elizabeth Lowell, Broken by Karin Slaughter, Reckless by Andrew Gross, Without Mercy by Lisa Jackson, Hell Gate by Linda Fairstein, Pictures of You by Caroline Leavitt, Double Comfort Safari Club by Alexander McCall Smith, Secrets of Eden by Chris Bohjalian, The Devil’s Star by Jo Nesbo, House Rules by Jodi Picoult, The Man from Beijing by Henning Mankell, and Gideon’s Sword by Preston & Child.

Based on the successful Danish television series "Forbrydelsen," "The Killing" weaves together three distinct stories around a single murder, including the detectives assigned to the case and their suspects, the victim’s grieving family, and the local politicians connected to the case. As "The Killing" unfolds, it becomes clear that there are no accidents; everyone has a secret, and while the characters think they have moved on, their past still lingers.

About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series three years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include Mad Men, Breaking Bad, The Walking Dead and The Killing. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 96 million homes (Source: Nielsen Media Research), AMC is owned and operated by Rainbow Media Holdings LLC, and its sister networks include IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.


Lisa Rogen