AMC, September 23, 2009

Hilton Launches ”Live Like a Mad Man” Sweepstakes

Sweepstakes Includes New York City Weekend Package, "Mad Men" Memorabilia and Makeover

MCLEAN, Va., September 23, 2009 – On the heels of Hilton’s participation in AMC’s "New York’s Gone MAD" week in August, during which the network celebrated Mad Men’s new season with an exciting lineup of Mad Men-inspired events, Hilton Hotels Corporation’s portfolio of hotel brands announced today a new related sweepstakes. The Live Like a Mad Man contest gives fans the opportunity to step into the shoes of their favorite Mad Men character with a chance to win a weekend package getaway to New York City, the famed backdrop of the critically-acclaimed show. To enter the "Live Like a Mad Man" Sweepstakes, members must simply book online at www.hiltonfamily.com/madmen and stay at any participating hotel worldwide at the special Mad Men rate through November 15, 2009.

The "Live Like a Mad Man Sweepstakes" includes four days and three nights at The Waldorf=Astoria in New York City, two round trip airline tickets to New York City, one Mad Men wardrobe item, such as a fedora hat worn by ad man Donald Draper, a Mad Men Guide to New York, an autographed script and a DVD collection of Seasons One and Two. The lucky winner will receive gift cards for Mad Men inspired locations allowing them to be wined and dined like any VIP Sterling Cooper client. Not only will the winner act the part, but they will also look the part after being styled by a show stylist.

"Mad Men has captured the fascination of television viewers everywhere and rekindled a certain romanticism with New York and the 1960s," said Jeff Diskin, senior vice president, global customer marketing, Hilton Hotels Corporation. "Our Live Like a Mad Man Sweepstakes is the perfect way for our members to experience the luxury and grandeur of travel in the Big Apple and around the world."

The winner will be selected at random during a drawing on December 7, 2009. For additional information please go to www.hiltonfamily.com/madmen.

AMC’s "New York’s Gone MAD," ran from Monday, August 10 through Sunday, August 16th. Fans were able to take part in a variety of Mad Men activities throughout New York City. Activities included Mad Men-inspired cocktails at the New York Hilton, where the bars served up popular 1960s era cocktails, including a Brandy Alexander, Tom Collins. "New York’s Gone MAD" culminated with a live screening of the series’ Season 3 premiere episode in Times Square on Sunday, August 16 at 10pm.

*TERMS AND CONDITIONS

No purchase necessary. Open to US legal residents of majority age. Void in Puerto Rico and where prohibited. Official rules at Hiltonfamily.com/madmenrules.

About "Mad Men"

Created by Emmy® and Golden Globe® Award-winning executive producer Matthew Weiner and produced by LIONSGATE®, "Mad Men" has made history as the first basic cable series ever to win the Emmy for Outstanding Drama Series, and back-to-back Golden Globes for Best Television Series – Drama. Set in 1960s New York, "Mad Men" follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, and stars Golden Globe-winner Jon Hamm; January Jones; Vincent Kartheiser; Elisabeth Moss; Christina Hendricks; John Slattery; Bryan Batt; Michael Gladis; Aaron Staton; and Rich Sommer, and guest stars legendary stage and screen actor Robert Morse.

About AMC
AMC – the most Emmy®-winning basic cable network of 2008 – reigns as the only basic cable network to win back-to-back Golden Globes® for Best Television Series – Drama and boasts a comprehensive library of the most entertaining movies of all time. Whether commemorating favorite films from every genre and decade or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, the upcoming miniseries The Prisoner and insightful non-scripted programming such as AMC Storymakers and AMC News. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel and WE tv. AMC is available across all platforms including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

About Hilton Hotels Corporation
Hilton Hotels Corporation is the leading global hospitality company, with more than 3,300 hotels and 550,000 rooms in 77 countries and more than 130,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, the Waldorf Astoria and the Waldorf Astoria Collection, as well as the recently launched Home2 Suites by Hilton. The company also manages the world-class guest reward program Hilton HHonors.

Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic Team, which will extend through the 2010 Olympic and Paralympic Winter Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the 2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.

Contact:

Scott Carman
Hilton Hotels Corporation
(703) 883-5803
Scott.carman@hilton.com

Lisa Rogen
AMC
(917) 542-6216
L1Rogen@rainbow-media.com