New York, NY — April 25, 2013 — IFC is teaming with pop culture juggernaut BuzzFeed for a new ongoing programming block starting Saturday, May 4 at 8pm ET/PT. The first IFC “BuzzFeed Block” will launch with a double feature of the Paul Thomas Anderson film, Boogie Nights, starring Mark Wahlberg, Heather Graham, Julianne Moore and John C. Reilly.
Tapping into their unique take on pop culture and expansive social media fanbase, BuzzFeed will create a signature online list for every on-air “BuzzFeed Block.”?Accompanying this “BuzzFeed Block” debut is an exclusive list comprised of “17 Incredibly Awesome Movie Prosthetics,” which can be found only at http://www.ifc.com/buzzfeed-block. “The BuzzFeed Block” will return every Saturday on IFC through May and monthly thereafter.
Blake Callaway, IFC’s SVP of Marketing said "Not since the Ten Commandments have lists been so talked about. BuzzFeed will make IFC’s Saturday nights a little more ‘buzzy’ while keeping things ‘slightly off.’" Who other than BuzzFeed and IFC could combine a screening of Boogie Nights with the top 17 film prosthetics of all time?"
Scott Lamb, BuzzFeed’s Editorial Director also commented “TV is innately social and we couldn’t be more thrilled to work with IFC to turn our shareable lists into a block of TV programming. It’s a first for us and we’re so excited and hope viewers will share while they’re watching.”
“BuzzFeed Blocks” in May include:
Saturday, May 4: Boogie Nights double feature
Saturday, May 11: City Slickers & Austin Powers Goldmember
Saturday, May 18: Collateral Damage & The Fugitive
Saturday, May 25: ?Arrested Development marathon
To see how the “BuzzFeed Block” will live on IFC, check out a promo at: http://www.ifc.com/videos/buzzfeed-block-boogie-nights
IFC creates and champions authentic, original comedies that are “Always On. Slightly Off,” which air alongside an extraordinary collection of films and comedic cult TV shows. IFC.com features exclusive video, web series, podcasts, blogs and additional content that engages fans with IFC originals. The network’s On Demand offering, IFC Free, gives viewers the opportunity to watch select content from IFC whenever they want. Established in 1994, IFC is owned and operated by AMC Networks Inc. and is available in over 70 million homes on every major cable, satellite and telco provider.
BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 40 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman.
# # #