Senior Marketing Executive Joins From Activision Blizzard
NEW YORK, NY, June 19, 2017 —Justin Manfredi has joined AMC and SundanceTV as senior vice president of marketing, it was announced today. Manfredi is responsible for creating strategic and targeted brand-building campaigns to engage audiences across linear, digital and social platforms. Manfredi is based in New York and reports to Linda Schupack, executive vice president of marketing for AMC and SundanceTV.
As the senior vice president of marketing, Manfredi is responsible for developing innovative marketing plans that leverage technology, social and data to build and engage audiences around popular AMC properties — “The Walking Dead,” “Fear The Walking Dead,” and “Preacher” as well as critically acclaimed SundanceTV shows — “Hap and Leonard” and the upcoming “Top of the Lake.”
“In an increasingly fan-centric, direct-to-consumer world, strategic, brand building marketing that deeply resonates with audiences is more important then ever,” said Schupack. “Justin is an experienced and talented marketing executive with a background and skill set that is ideally suited to leverage both linear and digital platforms to the advantage of our business.”
“I am very excited to be joining such a dynamic and progressive organization, and I look forward to working closely with the team to further AMC and SundanceTV’s commitment to engaging customers with high quality content across all platforms,” said Manfredi.
Prior to joining AMC, Manfredi held several roles in the advertising and marketing space – most recently as the Global Senior Director of Digital Marketing for Activision. His remit included leading all aspects of digital, social and consumer data-driven strategies across the Call of Duty and Guitar Hero franchises. Previous to Activision, Manfredi held senior roles at TBWA\Chiat\Day, David&Goliath, AKQA and Deutsch Inc. Throughout his 16 year career, Manfredi has lead teams in the development of Cannes Lions, Webby and Effie award-winning campaigns. In 2015, he was named to Brand Innovators ‘40 Under 40.’ Manfredi holds a Bachelor of Science degree in International Business & Marketing from the University of Maryland.
AMC is home to some of the most popular and acclaimed programs on television. AMC was the first basic cable network to ever win the Emmy® Award for Outstanding Drama Series with “Mad Men” in 2008, which then went on to win the coveted award four years in a row, before “Breaking Bad” won it in 2013 and 2014. The network’s series “The Walking Dead” is the highest-rated series in cable history and the number one show on television among adults 18-49 for the last five years. AMC’s other current original drama series include “Better Call Saul,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” “HUMANS,” “Fear the Walking Dead,” “Into the Badlands,” “The Night Manager,” “Preacher,” “The Son,” and the forthcoming “The Terror” and “Lodge 49.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “Comic Book Men” and “Ride with Norman Reedus.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile.
Since its launch in 1996, SundanceTV has remained true to founder Robert Redford’s mission to celebrate creativity and distinctive storytelling through unique voices and narratives found in the best independent films. From delivering critically acclaimed Emmy®, Golden Globe® and Peabody Award-winning television featuring some of the world’s most talented creators and performers, to showcasing some of the most compelling and iconic films across genres and generations, SundanceTV is a smart and thought-provoking entertainment destination. SundanceTV is owned and operated by AMC Networks Inc.; its sister networks include AMC, IFC, BBC America and WE tv. SundanceTV is available across all platforms, including on-air, online at www.sundance.tv, on demand and mobile.
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