New York, January 26, 2009 – Netflix, Inc. (Nasdaq: NFLX), the world’s largest online movie rental service, today announced that the season premiere of the raw and edgy IFC original comedy series "The Whitest Kids U’ Know" can be watched instantly at Netflix the day after its telecast on IFC on January 27 (10 p.m. ET/PT) and that subsequent current season episodes will be available 24 hours after their telecasts.
The new season of the sketch comedy series continues to showcase the raucous and peculiar talents of Trevor, Zach, Sam, Darren and Timmy as they take on Americans’ infatuation with celebrities, infomercials, office culture and potty humor. Episodes can be streamed instantly on PCs, Intel-based Macs and TVs connected to any of a number of Netflix ready devices.
"Our tech-savvy audience is well ahead of the curve in seeking out alternative media platforms to view content," said Jennifer Caserta, executive vice president & general manager of IFC. "This agreement with Netflix will enable us to bring ’The Whitest Kids U Know’ to their subscribers, generating new fans for IFC among people who are attracted to independent culture."
"Netflix is pleased to partner with IFC to provide our members access to original and humorous content," said Robert Kyncl, vice president of content acquisition for Netflix. "Introducing new audiences to interesting content continues to be one of our core strengths, and we’re excited to have such ground-breaking content available through the Netflix instant watching functionality."
"The Whitest Kids U’ Know" is executive produced by Jim Biederman ("The Kids in the Hall," "The Tom Green Show," "The Howard Stern Radio Show"). For IFC, Jennifer Caserta and Debbie DeMontreux serve as Executive Producers. The new season will live in the IFC AUTOMAT, a Tuesday night programming destination designed to appeal to a younger male demo, packed with uncut, uncensored programming including network premieres, originals, shorts, web shows, anime and more.
Netflix, Inc. is the world’s largest online movie rental service, with more than eight million subscribers. For one low monthly price, Netflix members can get DVDs delivered to their homes and can instantly watch movies and TV episodes streamed to their TVs, PCs and Macs, all in unlimited amounts. Members can choose from over 100,000 DVD titles and a growing library of more than 12,000 choices that can be watched instantly. There are never any due dates or late fees. DVDs are delivered free to members by first class mail, with a postage-paid return envelope, from 55 distribution centers. More than 95 percent of Netflix members live in areas that generally receive shipments in one business day. Netflix is also partnering with leading consumer electronics companies to offer a range of devices that can instantly stream movies and TV episodes to members’ TVs from Netflix. For more information, visit http://www.netflix.com/.
Operating under the mantra "always uncut," IFC (The Independent Film Channel) uncovers and champions alternative content and makes it available to audiences across multiple platforms: on-air, online and On Demand. In pursuit of what’s new, next and relevant, IFC presents clever, offbeat original series like "The Whitest Kids U’ Know" and "Z Rock" alongside thought-provoking original documentaries such as At the Death House Door and This Film Is Not Yet Rated. The network also offers exclusive web series, shorts, animation, and a comprehensive independent film library of award-winning titles and cult classics. IFC broadens the audience for independent culture through its exclusive live coverage of notable film and music events like the Independent Spirit Awards and South by Southwest. The network’s on demand offering, IFC Free, gives audiences the opportunity to watch premieres of all of IFC’s original series before they air on the linear network. IFC Media Lab offers financing, professional development and distribution opportunities for aspiring film makers. IFC is a subsidiary of Rainbow Media Holdings LLC.