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WE tv INTRODUCES “WE-D,” THE FIRST-EVER TV SERIES APPLICATION OF 360° CAMERA TECHNOLOGY ALLOWING VIEWERS TO EXPERIENCE ALTERNATE VIEWS OF A SHOW IN REAL TIME

“WE-D” Launches Within the Newly Redesigned WE tv Mobile App

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NEW YORK, NY – October 8, 2014 – Reflecting its recent rebrand, today WE tv is introducing WE-D, the first-ever TV series application of 360° camera technology, which allows viewers to see alternate views of a WE tv original series in real time, via their mobile devices.  WE-D is available exclusively through the newly redesigned WE tv mobile app on iOS and Android.

“The concept and popularity of social media is built on the fundamental human need for connection and companionship, and we’ve tapped into that sentiment in rebranding WE tv,” said Marc Juris, WE tv’s president.  “Allowing viewers to actively engage with our content through new technology provides a unique and exciting new perspective, driving deeper engagement with our characters and shows.”

WE-D is a fully immersive experience that allows viewers to sync their mobile device to a show on WE tv through Audio Content Recognition (ACR) technology. While watching a WE tv original series on linear TV, viewers will be prompted to open the WE tv app on their mobile device so WE-D can sync with the show.  By swiping their mobile screen in all directions they’ll see exclusive 360° alternate views of the scene playing on screen in real time.

The first WE-D experience launches tonight within an all-new episode of the network’s highly social, hit original series Braxton Family Values, where viewers will get the chance to see alternate 360° views of a Tamar Braxton concert.  WE tv is using this initial deployment as an opportunity to gather viewer feedback on the experience, by enlisting the show’s super fans, to make it even more robust in future applications.  Viewers can register on wetv.com to participate.  Following the experience, they’re asked to submit their feedback to WE tv for the chance to win an iPad.

WE-D was developed in conjunction with Deluxe Entertainment Services Group.

About WE tv

With compelling, can’t miss unscripted shows and dramatic scripted series, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community.  WE tv is owned and operated by AMC Networks Inc., alongside its sister channels AMC, IFC and SundanceTV, and is available in over 85 million U.S. homes.  WE tv: All In.

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