Bloch Instrumental In Building Network’s Initial Scripted Development Slate,
Anchored By Its First Scripted Series, The Divide, Premiering In 2014
NEW YORK, NY – October 30, 2013 – WE tv announced today that it has appointed Cheryl Bloch as its first senior vice president of scripted programming, effective immediately. Bloch is an Emmy and Golden Globe Award winning producer for her work on Northern Exposure. Most recently, she served as a senior consultant for WE tv, helping the network to identify and build its initial slate of scripted projects for production and development. She reports to WE tv’s President and General Manager, Marc Juris, and is based in AMC Networks’ Santa Monica office.
“It is a pleasure to officially welcome Cheryl to the network,” said WE tv president and general manager Marc Juris. “She has been instrumental in leveraging her broad industry relationships and background to build the network’s initial scripted development slate and I am looking forward to working together to deliver unique and compelling scripted shows to WE tv viewers.”
Bloch was instrumental in greenlighting WE tv’s first scripted series, The Divide, written by the Emmy Award-winning Richard LaGravenese and co-created by LaGravenese and Tony Goldwyn, premiering in 2014. She also identified a slate of projects currently in development at WE tv, including All American Woman, executive produced by Chris and Paul Weitz and produced by Fox Television Studios; Dirty, also produced by Fox Television Studios and executive produced by RJ Cutler; and Unpredictable (previously announced as Headhunters), executive produced by
Tom Fontana and Barry Levinson.
As WE tv’s Senior Vice President of Scripted Programming, Bloch is responsible for scouting, developing and producing scripted series that will engage viewers. She will collaborate with writers, producers and studios on every aspect of a project, from development through completion, and partner with internal WE tv departments to effectively position and promote each show.
Prior to joining WE tv, Bloch was the Senior Vice President at Jennilind Productions, where she developed both comedy and drama projects with Billy Crystal as part of his exclusive deal with HBO. Prior to that, she was the Vice President of Drama Development at Fox Broadcasting Company, where she developed 24, Pasadena, Boston Public. Before Fox, Bloch was the Senior Vice President of Current Programming at Universal Studios. Previous to that venture, she was President of Brand/Falsey Productions, a Warner Bros. company, where she developed projects and served as Supervising Producer of Northern Exposure where she received an Emmy and two Golden Globe Awards, in addition to I’ll Fly Away, for which she received a Humanitas Award. Earlier in her career, Bloch served as a Producer on A Year in the Life Of and Amblin/Spielberg’s Amazing Stories. She is a graduate of New York University’s Tisch School of the Arts.
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About WE tv
WE tv (www.wetv.com) is the women’s network that showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in more than 84 million homes on every major cable, satellite and telco provider.
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