WE tv, February 14, 2017

WE tv PARTNERS WITH ELECTED OFFICIALS TO CELEBRATE BLACK HISTORY MONTH

Network Running Public Service Announcements Featuring Ten Members of Congress Discussing the Black History Heroes Who Inspire Them

NEW YORK, NY, February 14, 2017 – WE tv is celebrating Black History Month with a series of public service announcements running on the network as well as on the educational section of its website featuring Members of Congress sharing stories and perspectives on the importance of the month. The PSAs and micro-site will be available through the end of February.

The 30-second PSAs running on air and available on WEtv.com feature U.S. Senator Tim Scott and Representatives Alma Adams, Joyce Beatty, G.K. Butterfield, Yvette Clarke, Marcia Fudge, Robin Kelly, and Cedric Richmond giving messages of hope, inspiration and remembrance, as well as remarks from Senator Cory Booker and Representative John Lewis. Each of the videos can be shared on Twitter and Facebook with a simple click.

In her video, Rep. Yvette Clarke speaks about the battle for justice and Mary Elizabeth Smith who was the secretary to preeminent Civil Rights leader Medgar Evers, “Everyday it’s a battle for justice. For many communities, it remains elusive. She was right there in the midst of a young Civil Rights movement to make a difference in the lives of people who had been marginalized and forgotten in society.”

In his video, Sen. Booker discusses the past and the new generation, “Our generation drinks deeply from wells of freedom that we did not dig. I’m this young guy, born after the modern civil rights movement, after demonstrations from Selma to Birmingham; and I have no way in my life to ever pay all that back. The best I can hope for is to pay it forward.”

“It’s important for all of us to recognize Black History Month, but as a network that celebrates diversity every day through the programming we offer and the passionate audiences we serve, we feel a special responsibility to do something more to honor this important opportunity for reflection,” said Marc Juris, president of WE tv. “We are proud to partner with these elected officials in putting such compelling personal stories and perspectives in front of WE tv viewers.”

The PSAs are running on WE tv and are all viewable on the special Black History Month section of the WE tv website at http://www.wetv.com/feature/black-history-month. In addition to the videos, the page includes a quote-based photo gallery, a list of Black History Month events across the country and more.

About WE tv

With compelling, can’t miss unscripted shows, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community.  WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv: All In.

Contact:

Sarah Chaikin
646-740-5652
sarah.chaikin@amcnetworks.com