NEW YORK, NY — September 9, 2013 — WE tv has renewed its hit original series L.A. Hair for a third season following the strong performance of the recently concluded second season this summer.WE tv has ordered 12 one-hour episodes to debut next year, adding to the network’s growing 2014 slate which also includes the return of Marriage Boot Camp: Bridezillas and WE tv’s entry into scripted programming with The Divide.
Over its debut season, the show’s sophomore average grew an impressive +66% among W25-54, +40% among W18-49 and +57% among both total viewers and total women. And, throughout the season, L.A. Hair was the fourth most popular reality cable show in primetime, according to Bluefin.
“L.A. Hair is a breakout success for WE tv and we’re excited to bring the show back for a third season,” said Lauren Gellert, senior vice president, original production & development.“The strong growth of this season helped drive WE tv to deliver its most successful summer ever among total viewers and total women, with substantial gains among the key female demos.”
L.A. Hair chronicles the fast-paced, celebrity-studded hair salon owned by stylist Kim Kimble.In addition to dealing with demanding, high-end clientele, Kim oversees a staff of diva stylists, including her mother and older sister, the shop’s newest manager. Kim’s sought after client roster includes Michelle Williams, Faith Evans, Vivica Fox, Fantasia and Debbie Allen among many others.
L.A. Hair is produced for WE tv by Eyeworks USA, and executive produced by JD Roth, Todd A. Nelson and DJ Nurre. Lauren Gellert, senior vice president of original production and development, and Suzanne Murch are the executive producers for WE tv.
About WE tv
WE tv (www.wetv.com) is the women’s network that showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv’s popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 84 million homes on every major cable, satellite and telco provider.
# # #