As President of Marketing, Entertainment Networks, Linda Schupack oversees all marketing functions for AMC, BBC AMERICA, SundanceTV, and IFC. Schupack is responsible for the strategic oversight, management and implementation of the networks’ brand identities, multiplatform consumer and trade marketing activities, including advertising campaigns and consumer and advertising sales promotions, digital marketing and social media for both networks. Schupack previously served as Executive Vice President of Marketing for AMC and SundanceTV.
During her time at AMC Networks, Schupack’s innovative marketing leadership has played a crucial role in expanding the network’s audience, as well as solidifying its spot in the lexicon of pop culture and in television history.
Much of AMC’s recent critical and popular success can be attributed to its celebrated original programming, supported by Schupack’s inventive marketing campaigns that drive record engagement with viewers. Most recently, Schupack helped shepherd The Walking Dead, Fear the Walking Dead, Better Call Saul and Into the Badlands to history-making ratings success; The Walking Dead is the highest-rated basic cable program of all time, while Fear the Walking Dead, Better Call Saul and Into the Badlands stand as the #1, #2 and #3 top cable series premieres of all time in live/same day viewing.
Schupack has also led innovative and widely popular campaigns for all of AMC’s original programming, including The Little Drummer Girl, Preacher, The Terror, Lodge 49, The Night Manager, Halt and Catch Fire, and Golden Globe® Award and Emmy® Award-winning Mad Men and Breaking Bad. In addition, Schupack has led campaigns for the critically acclaimed Top Of The Lake, Rectify, The Split, Liar and Hap and Leonard for SundanceTV.
Schupack has also spearheaded multi-dimensional, cross-platform marketing campaigns for AMC’s series that explore authentic worlds and discussion, including Talking Dead, the network’s live after-show hosted by Chris Hardwick; Ride with Norman Reedus and year-round documentary series AMC Visionaries.
The efforts of Schupack and her marketing team have been hailed as “best of industry” time and again. In addition to being a WICT and Multichannel News ‘Wonder Woman” and CableFAX Most Powerful Women in Cable honoree, Ms. Schupack is the recipient of the 2012 Vanguard for Marketing, and the marketing work for Mad Men was inducted into the CTAM Hall of Fame. Further, AMC’s marketing department has been acknowledged as CableFAX Magazine’s Marketing Team of the Year, and Schupack herself has been recognized by AdWeek as “Entertainment Marketer of the Year.”
Before joining AMC, Schupack served for four years as senior vice president of creative services at its parent company, then called Rainbow Media Holdings, LLC. In that role, she served as Rainbow Media’s chief creative mind and was a key architect in the evolution of the AMC, IFC and WE tv brands. Schupack oversaw the development of advertising, promotion, collateral and new media materials for all of Rainbow Media’s businesses, including the corporate brand.
Prior to that, Schupack held a number of senior positions at Viacom’s Nickelodeon, including vice president of marketing and programming for Nickelodeon International, where she oversaw the creative development of Nickelodeon internationally, interpreting the brand for local audiences through the development and execution of marketing and programming strategies.
Schupack earned her undergraduate degree from Yale University and Master of Business Administration degree from the Yale School of Management.
Schupack supports various educational initiatives, including spearheading fundraising activities for Yale University where she has also served on the Yale Alumni Association’s Board of Governors. She continues to be involved with “The Flea,” a Tribeca-based theater presenting bold and adventurous plays and performances where she recently served as chairman of the board.