As General Manager of Sundance Now, AMC Networks’ premium streaming service dedicated to immersive dramas, true crime, and thrillers, Nada oversees all creative and business activities, including the development and introduction of new content formats and programming strategy.
With nearly 20 years of digital marketing experience, Arnot previously served as Vice President of Marketing for Sundance Now and AMC Networks’ horror-themed SVOD service, Shudder. Throughout her career, Arnot has employed a data-driven, performance-marketing, and customer-centric sensibility to successfully grow revenue, audience, digital traffic, and digital community engagement for both large and small companies. Nada’s ability to multi-task and execute across multiple marketing channels helped triple Shudder and Sundance Now subscribers since she joined the company over three years ago.
Prior to joining AMC Networks, Arnot was the Chief Marketing Officer of a digital startup backed by Conde Nast, which was focused on helping millennials pursue their career passions. Previously, she led acquisition and brand marketing for a new Digital Studios unit at Hearst, which was charged with launching innovative video subscription businesses.
Arnot has a proven track record in developing ROI-positive digital strategies for a broad range of large B2B, CPG, and media companies, including Kaplan, NBC Universal, iVillage, Johnson & Johnson, Dunkin Donuts, and Hershey’s. She began her work in digital media as a key public servant responsible for leading portions of the Government of Canada’s “Government Online” initiatives in 2001.