New York, NY, January 5, 2005 – At the close of the 2004, Nielsen Media released its final year-end data, giving AMC its strongest year ever. In the findings, AMC experienced household and key demo growth year to year with delivery records set for Prime, Late Night, Fringe, and Total Day.
The following is a statement from President of Rainbow Media Josh Sapan on AMC's 2004 success:
"We are thrilled with AMC's record breaking growth this year. Throughout 2004, as Nielsen numbers came in each month, we became more and more aware that the dedication and hard work of the AMC team was paying off.
"Over the past months AMC developed a growth strategy based on expanding its offerings of popular films, topical original programming and themed movie stunts, while making key investments in marketing and brand expansion. These year end numbers show that we have not only retained our strong and loyal viewer base, but by providing greater value to our customers and our cable partners, we are now expanding the audience of the network throughout key demographics. AMC now goes into 2005 as one of the strongest ad supported cable networks in the country. We look forward to a year of continued success."
Please note the following highlights from Nielsen's 2004 end years. Media wish additional information on AMC's 2004 results, may contact Matthew Frankel at Rainbow Media, (917) 542-6390.
- 2004 Primetime HH delivery (731,000) is AMC's highest yearly delivery ever up 10% year to year (666,000 in 2003).
- 2004 Primetime A18-49 performance (353,000) is AMC's highest yearly primetime delivery ever up 18% year to year (300,000 in 2003).
- 2004 Primetime A25-54 performance (424,000) is AMC's highest yearly primetime delivery ever up 14% year to year (372,000 in 2003)
About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."
Source: Nielsen Media Research, 2004 vs 2003. Primetime: M-Su 8-11p
Since beginning of Nielsen measurement 4/97.