for "Beach House" Campaign & Upfront Presentation
PROMAX&BDA, the global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media, presented FUSE with two Gold Awards during the 2004 PROMAX Awards and 2004 BDA Awards at a combined ceremony in New York City. The all-music, viewer driven network received the top honors for its "Beach House" campaign, winning the Gold in both the PROMAX Holiday Image Campaign category and the BDA Consumer Image Advertising category.
"The Fuse Beach House" campaign was launched in August of 2003 and built on the success of the network's much talked about debut campaign, "Saving the Music Video" starring Sally Struthers. The centerpiece of the advertising and guerilla marketing blitz for was a Times Square billboard featuring on-air personalities Marianela and Juliya in front of their "summer weekend destination of choice" – a mobile home that was more trailer park than Hampton's getaway. The headline read: "It's not the Hamptons, it's not near the beach – it's not even a house!"
FUSE also received the Silver award in the Marketing Presentation External (Single Product) Video category for their Fuse Upfront Presentation 2003 – "The Gospel According to Fuse."
The PROMAX Awards and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality and results in achieving marketing objectives.