Network Creates Opportunity for Brand Presence On-Air and Online Throughout First and Second Quarters
New York, NY – February 7, 2007 – AMC, basic cable’s premiere destination dedicated to movies and movie culture, announced today that Maxwell House has signed on to advertise during the network’s original series, Sunday Morning Shootout. The show, hosted by industry insiders Peter Bart and Peter Guber, airs every Sunday at 11AM ET/PT, and continues to attract Hollywood’s hottest actors, directors and producers. Maxwell House will have brand presence throughout nine episodes during first and second quarters.
“Sunday Morning ShootOut continues to attract top movie talent every week and bring AMC viewers an inside look into the world of the movies,” said Arlene Manos, President of Rainbow national network advertising sales. “The success of our programming strategy is helping to drive new business toward the AMC brand by creating ad sales opportunities across all of the network’s platforms. As the only basic network dedicated to movies, AMC provides our advertising partners with unique value and the ability to reach our loyal viewers.”
For the second year in a row, Maxwell House will receive product integration, for their Cafe Collections coffee brand, on the Sunday Morning Shootout set. They will also be featured on-set on the coffee mugs, aprons, menu board and box office report. Other on-air elements include tagged tune-ins, and a branded trivia bumper. Online presence includes a logo and link on amctv.com.
Airing every Sunday at 11:00 AM EST/PST, Sunday Morning Shootout is a weekly half-hour series on AMC that offers A-level celebrity talent interviews from in the studio and on-location from entertainment hot spots around the world. Guber is the chairman of Mandalay Pictures, former CEO of Sony Pictures, and producer of dozens of Hollywood’s most successful movies including MIDNIGHT EXPRESS, BATMAN and RAINMAN. Bart is editor-in-chief of Variety and a former reporter for The Wall Street Journal and The New York Times. In his career as an executive at Paramount Pictures and as president of Lorimar, Bart played a major role creating classics like THE GODFATHER, ROSEMARY’S BABY and THE POSTMAN ALWAYS RINGS TWICE. Now in its fifth season, Sunday Morning Shootout has gained both critical and industry acclaim for its timely and relevant discussion topics and its roster of A-list guests.
Using a programming formula that couples valuable iconic movies with the highest quality original content, AMC has seen its ratings dramatically grow in the last three years, providing record rating growth in every day part each year since 2002. The network’s investment in its film library, programming specials and original content had a tremendous impact in 2004 and 2005, rewarding AMC with its best years ever. In 2006, AMC had continued momentum. Bolstered by the success of the network’s first-ever original movie event Broken Trail, as well as other top performances, 2006 ranked as AMC’s best performing year ever in primetime household deliveries ranking AMC as a top network in basic cable.
2007 is off to a strong start and AMC has reached new milestones. In addition to being available in over 90 million households, AMC’s January performance ranked the network 5th among all basic cable networks in primetime Men 25-54 delivery and yielded AMC its best month ever in key Adults and Men demos deliveries.
Source: Nielsen Media Research, 2006 performance compared to previous years. Jan 07 vs previous months. Primetime: M-Su 8-11p, Since beginning of AMC’s Nielsen measurement 4/97. Comparisons to ad-supported network performance excludes networks which do not broadcast more than 51% of the day part.
AMC, a division of Rainbow Media’s Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry’s highest honors, including 14 Emmy awards. AMC is “TV for movie people.”
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country’s most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.