Multi-Night Commitment Leverages AMC'S Library of Films
New York, NY, March 5, 2007 – AMC announced today a specifically customized advertising package, leveraging the network's library of iconic films, for Johnson & Johnson to promote its Visine brand of eye drops. The multi-night sponsorship commitment includes films featuring the lead characters experiencing some sort of eye irritation which aligns with Visine's messaging of providing relief for all types of eye irritation, from dry eyes to red eyes to itchy, allergy eyes. Johnson & Johnson will receive on air presence, for three weeks during the month of March, to include branded open and closes, packaged entitlement bumpers and integrated tune-ins around three movies.
"To continue the successful relationship we have with Johnson & Johnson, we've created a customized advertising package allotting presence tied to specific movies for them to promote with their brand, Visine," stated Arlene Manos, president of Rainbow national network advertising sales. "This initiative reinforces AMC's value of creating branding opportunities that help our clients deliver simple and efficient messages to a wide ranging audience of consumers, who are movie lovers."
Each of the movies, that Visine will be attached to, include scenes within the film that feature the lead characters in situations where they experience eye irritation. Tonight DOWN & OUT IN BEVERLY HILLS (1986) premieres starring Nick Nolte, Bette Midler and Richard Dreyfuss. On March 19th VOLCANO (1997) premieres starring Tommy Lee Jones and Anne Heche and on March 29th THE QUICK AND THE DEAD (1995) premieres starring Sharon Stone, Gene Hackman, Russell Crowe and Leonardo DiCaprio. All three films premiere at 8PM EST.
Past customized sponsorship packages on AMC have included Ford Friday Night Feature, Hyundai Movie of the Month and f.y.e. – for your entertainment with the network's popular franchise Date Night.
Bolstered by the success of the network's first-ever original movie event Broken Trail, as well as other top performances, 2006 ranked as AMC's best performing year ever in primetime household deliveries ranking AMC as a top network in basic cable. 2007 is off to a strong start for AMC and the network has reached new milestones. In addition to being available in over 90 million households, AMC's January performance ranked the network 5th among all basic cable networks in primetime Men 25-54 delivery and yielded AMC its best month ever in key Adults and Men demos deliveries. In addition, AMC's 1.07 HH RTG is up +23% compared to Jan 2006 performance last year (.87).
Source: Nielsen Media Research, 2006 performance compared to previous years. Jan 07 vs previous months. Primetime: M-Su 8-11p, Since beginning of AMC's Nielsen measurement 4/97. Comparisons to ad-supported network performance excludes networks which does not broadcast more than 51% of the daypart.
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.