First-to-Market Tool for Advertising Partners is Built into Company’s Audience+ Platform, Offering Real-Time Visibility into Campaign Performance and Buying Decisions
Recent Campaigns by Three Major Brands Highlight Power of AMCN’s New Targeting and Attribution Tool
NEW YORK, NY – February 4, 2025 – AMC Networks today announced the launch of AMCN Outcomes, a first-to-market capability built into the company’s Audience+ data and insights platform. It allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on their desired consumer outcomes. This is a breakthrough capability that closes the loop on the marketing funnel within television and provides real-time insights on performance to inform campaign optimization. The company announced the launch during a technology focused breakfast which kicked off the AMCN Upfront with key commercial partners in New York City, with similar events planned in Chicago and Los Angeles in the coming weeks.
AMCN Outcomes leverages the power of Audience+, the data platform built by AMC Networks to create audience segments and reach viewers wherever and whenever they are watching the company’s high-quality content. This targeting has already been made available across all inventory types programmatically and closing the loop on campaign performance is the last piece of the puzzle. The capability of the company’s data clean room, built with partner Snowflake, and partner LiveRamp’s durable identifier RampID make it possible to connect advertising messages with consumer outcomes.
“Being able to make a direct connection between television advertising and buying decisions is something advertisers have been seeking to prove performance in an increasingly fragmented marketplace. This capability is here today with the launch of AMCN Outcomes,” said Evan Adlman, executive vice president of commercial sales and revenue operations for AMC Networks. “This is the culmination of everything we have built in addressable and programmatic, in using data to create custom segments and reach viewers wherever they are with our popular and acclaimed programming. We’ve built this groundbreaking tool into our Audience+ platform and it is here for our advertising partners to use with no upsell or premium. Their success is our success, and that success can now be seen in real time through the power of AMCN Outcomes.”
AMCN Outcomes starts with privacy compliant ad exposure data showing where specific ads ran across the company’s distribution footprint, and the viewer segments that received the messages. Using its data clean room, AMC Networks has connected ad exposures to leading measurement and attribution partners in each vertical – like Polk Automotive Solutions for U.S. auto sales, and NCS Solutions for purchasing insights into consumer packaged goods. With AMCN Outcomes, marketers for the first time will have access to the buying activity driven by their advertising messages, without having to wait for detailed studies and analyses that take weeks or months to determine which ads worked.
As part of the launch, the company shared results of some recent results to demonstrate the power of Audience+ and AMCN Outcomes.
A recent campaign by a major automaker drove incremental purchases and increased buying activity among exposed audiences.
The custom audience segment built with Audience+ that was exposed to the campaign purchased new vehicles made by that automaker at a 16.4 percent higher rate than a control sampling. A specific truck model was a target vehicle of the campaign, and viewers exposed to the campaign purchased 10.8 percent more of those specific trucks compared to the control sample.
Post Consumer Brands ran a campaign that ended on January 1, targeting a custom audience segment, again built with Audience+, and running across AMCN’s inventory. The campaign generated positive results for Post – driving increased sales of Fruity Pebbles cereal, as reported by our CPG measurement partner, NCS Solutions.
Households spent 14% more on Fruity Pebbles after being exposed to an ad, compared to the NCS National Household Panel. Households that saw the ad campaign maintained a higher spend against Fruity Pebbles even after the campaign ended.
A recent campaign by another major automaker also drove incremental purchases and increasing buying activity among exposed audiences.
Households exposed to the creative purchased new vehicles by this automaker at a 34.9 percent higher rate than a control sampling. An SUV model was a target vehicle of the case study, and viewers exposed to the AMCN campaign purchased 17.4 percent more new models of that SUV compared to the control sample.
As is the case with the other campaigns, there are additional learnings and insights made possible through AMCN Outcomes running on Audience+. AMCN Outcomes allows advertisers to go beyond transaction data and know their audience best. AMCN will share a number of insights with partners about the households messaged, including affinity to brands, demographics, credit worthiness, and competitive behaviors.
At launch, AMCN Outcomes is enabled across the AMCN inventory footprint for real-time purchasing decisions and customer insights across several key categories, including automotive, retail, and more are being added every day. AMCN Outcomes will be a key product in the 2025/26 Upfront.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and is the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels IFC Films and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.