Elektra Gray Promoted to Vice President, Public Relations for IFC

NEW YORK, NY, November 30, 2005 – The Independent Film Channel (IFC) announced today the promotion of Elektra Gray as the Vice President of Consumer Public Relations. Gray previously served as Director of Public Relations for IFC. She will report to Ellen Kroner, Senior Vice President of Corporate Communications and Marketing for Rainbow Media.

“Elektra has been a key choreographer of IFC’s dramatically increased public profile since she joined the network six years ago,” said Kroner. “She has consistently provided strong results that have continued to raise brand awareness for IFC. Under Elektra’s leadership, the IFC Consumer Public Relations team has thrived – raising the visibility of the network, its programming, talent and partnerships.”

In her new role, Gray is charged with establishing comprehensive, consumer-oriented communications plans to ensure consistent messaging of the IFC brand across numerous external audiences. In addition, she will act as public relations counsel to the network’s General Manager and senior staff and continue to work in close conjunction with the corporate and trade publicity teams, ensuring long-term coordination and a strong strategic focus for all external messaging for the network.

Gray joined IFC Consumer Public Relations in 1999 as a Manager and was promoted to Director in 2002. She has been responsible for highly successful publicity campaigns for original series and specials, events, marketing initiatives, and strategic plans for outreach promoting festival screenings, theatrical releases and awards campaigns for IFC Originals. These projects have included the documentaries PUNK: attitude, Z Channel: A Magnificent Obsession, Slasher, A Decade Under The Influence, BadAsssss Cinema and American Nightmare, as well as the series’ Dinner For Five, Henry’s Film Corner, Film School, Ultimate Film Fanatic, and Rocked With Gina Gershon, and IFC’s first scripted series’ HOPELESs PICTURES, Greg The Bunny, The Festival, among others.

Prior to her post at IFC, Gray held positions with Broadway Video, where she was the Public Relations and Marketing Manager for the company’s post-production division and Asia Society where she developed public relations campaigns promoting the company’s events and education programs. Earlier in her career, Gray also spent time as a freelancer working in television and film production in New York City.

Gray received a B.A. in Journalism from New York University.

About IFC Television
The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut and commercial free.

The Independent Film Channel is a part of IFC Companies, which has established itself as the future of independent film. With the television network, as well as a film distribution and production unit and a VOD service, IFC Companies has created over the course of the past decade a revolutionary end-to-end business model and brand that focuses on developing and nurturing talent and maximizing the value of independent film. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.

Press Contacts

  • Stacey Roberts