Fox Sports Net Florida Names Larry Hoepfner General Sales Manager

(SUNRISE, FL) – Fox Sports Net Florida today announced the appointment of Larry Hoepfner as Vice President, General Sales Manager. Jeff Genthner, Fox Sports Net's Senior Vice President and General Manager made the announcement.

In his new role, Hoepfner, who has been with Fox Sports Net Florida since 1997, is charged with cultivating new corporate partnerships for Fox Sports Net Florida as well as building integrated marketing relationships with various team properties. He will also focus on leading Fox Sports Net's sales team on a local and national level.

"Larry has displayed exceptional management and leadership at Fox Sports Net Florida," said Genthner. "He has expertly managed our affiliate relationships to expand our distribution, and our marketing initiatives have clearly established Fox Sports Net Florida as the state's premier destination for local, regional and national sports coverage. He is deeply passionate about our programming and our network. Most importantly, he is a pleasure to work with and I am confident that Larry will continue to be successful in this new role."

As the network's Vice President of Affiliate Sales and Marketing since 1997, Hoepfner's primary responsibilities included increasing distribution of the regional sports network on cable systems throughout the state, in addition to overseeing the network's advertising, marketing, and promotional efforts. He served as interim General Sales Manager between October 1998 and December 1999. Prior to joining Fox Sports Net, Hoepfner was the Regional Director of Marketing for MediaOne (Continental Cablevision) for the Southeast United States.

Hoepfner is a graduate of Miami University (Ohio) and received an MBA from University of Miami in Florida. He will continue to be based in the regional sports network's South Florida office in Sunrise.

Fox Sports Net Florida reaches more than 3.8 million households in Florida. Fox Sports Net Florida is managed by Rainbow Sports Networks, a division of Cablevision's Rainbow Media Holdings, Inc. Fox Sports Net Florida's programming includes Major League Baseball's Florida Marlins and Tampa Bay Devil Rays; the National Hockey League's Florida Panthers; the University of Miami, and the University of South Florida, along with select NASCAR and PGA Tour coverage.

Fox Sports Net reaches 77 million households nationwide and is a service of National Sports Partners, equally owned by Cablevision's Rainbow Media Holdings, Inc. and Fox. Rainbow Sports Networks incorporates Rainbow's 50% ownership of Fox Sports Net and Fox Sports National Advertising, and the ownership and management of Fox Sports Net regional networks in five of the nation's largest markets: Chicago, Florida, Ohio, New England and San Francisco.


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