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FSN Bay Area & Major League Baseball Announce 12th Annual Stay in School Challenge

Qualifying Students Win Chance for Two Tickets to 2007 MLBTM All-Star FanFest®, Among Other Prizes

FSN Bay Area & MLB Introduce Inaugural 2007 All-Star Teacher Award; Includes a $10,000 Donation to the Winning Teacher's School

SAN FRANCISCO, CA – FSN Bay Area announced today the 12th Annual STAY IN SCHOOL CHALLENGE program. FSN Bay Area will team with Major League Baseball, KNBR 680 AM, and the San Francisco Chronicle for a special All-Star year of this award-winning program. Students who participate in the STAY IN SCHOOL CHALLENGE will receive a 2007 MLB All-Star poster, a commemorative MLB All-Star prize, and the chance to win two tickets to the 2007 MLB All-Star FanFest at the Moscone West Convention Center in San Francisco. MLB All-Star FanFest takes place from Friday, July 6th through Tuesday, July 10th.

The STAY IN SCHOOL CHALLENGE is a community outreach program that rewards middle and high school students for perfect attendance over a ten-week period. Students in grades 6-12 in the Northern California/ Northern Nevada region who maintain perfect attendance (no unexcused absences) from March 5 to May 18, 2007 win.

In 2006, over 18,000 students from 143 schools successfully participated in the challenge. Since 1996, the FSN Bay Area STAY IN SCHOOL CHALLENGE has given out over 215,000 Oakland Athletics and San Francisco Giants tickets to students.

This year, FSN Bay Area and Major League Baseball have added a new element to the program: the ALL-STAR TEACHER award. FSN Bay Area will recognize five All-Star Teachers in the Bay Area who show an outstanding commitment to their students and to the goal of helping students stay in school. FSN Bay Area is accepting ALL-STAR TEACHER nominations from the entire Bay Area community – parents, principals, students and other teachers. The five ALL-STAR TEACHER finalists will be announced on Friday, April 13th. Members of the public can vote for the five finalists from Friday, May 18 through Monday, July 4 by either voting on-line at www.fsnbayarea.com or by filling out an official ballot form in the San Francisco Chronicle. The winning teacher will be announced live on stage on Saturday, July 7 at the 2007 MLB All-Star FanFest at the Moscone West Convention Center. The 2007 ALL-STAR TEACHER will receive $10,000 for his/her school.

Now in its 17th season, Major League Baseball All-Star FanFest is an unrivaled experience for families and fans of all ages. The five-day event boasts interactive activities and historical exhibits such as life-size video batting and pitching cages, free autographs from Giants players, Hall of Fame players and Major League Baseball legends, youth skills clinics taught by current and former MLB players and much more.

"FSN Bay Area is pleased to partner with Major League Baseball for a special year of the Stay in School Challenge and the inauguration of the All-Star Teacher Award," said Jeff Krolik, Senior Vice President and General Manager, FSN Bay Area. "This program has been a great success in years past, and we are looking forward to continuing our commitment to Bay Area schools."

"Major League Baseball is proud to join FSN Bay Area in supporting excellence in education through the Stay In School Challenge," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "FSN Bay Area is a creative, valuable partner and we are excited about working with them to bring the 2007 MLB All-Star FanFest to baseball fans throughout the region."

For more information on the FSN Bay Area STAY IN SCHOOL CHALLENGE and the ALL-STAR TEACHER program, call our hotline at (415) 705-0900 or visit www.fsnbayarea.com.

FSN Bay Area
FSN Bay Area reaches nearly 4 million households in Northern California and Northern Nevada. FSN Bay Area's programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, and San Jose SaberCats football, The Best Damn Sports Show Period, and The FSN Final Score. FSN Bay Area is owned and managed by Rainbow Sports Networks. Visit www.fsnbayarea.com for more information.

Rainbow Sports Networks is a division of Rainbow Media Holdings LLC, a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Sports Networks owns and manages Fox Sports Net regional networks in two of the nation's largest markets: New England and San Francisco. FSN reaches more than 81 million households nationwide.

Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.

Press Contacts

  • Jay dela Cruz
    FSN Bay Area
    415/296-8900
    jjdelacruz@fsnbayarea.com

    Susan Goodenow and Daniel Queen
    Major League Baseball
    212/931-7878
    susan.goodenow@mlb.com
    daniel.queen@mlb.com