New York, NY – August 8, 2006 – fuse, the nation's only viewer-influenced, music television network, announced today that Matthew McAlpin has been named Vice President of Strategic Programming and Scheduling. McAlpin reports to Catherine Mullen, Executive Vice President and General Manager at fuse and is responsible for the network's overall programming strategy including scheduling of original series and stunts and overseeing the company's programming research department. This appointment further strengthens fuse's senior management team, positioning the network for significant growth in 2006 and beyond.
"Matthew's appointment is a significant step in the expansion and growth of fuse's ongoing evolution," states Mullen. "He has a proven track record in the network programming business and we welcome his experience and expertise as we continue to serve music programming to our audience of young-adult, tech-savvy viewers."
Today's announcement comes on the heels of a number of significant programming developments led by Catherine Mullen, who was named General Manager of fuse just six months ago. Milestones include the expansion of the network's development team and original music programming slate; key multi-platform initiatives which include exclusive content created specifically for fuse On Demand, fuse Online and fuse Mobile; the creation of a domestic and international program development team, and the launch of the popular, dancing music show Pants-Off Dance-Off.
Prior to fuse, McAlpin was at Comedy Central as Director of Program Scheduling. While there, he was instrumental in the planning and execution of the network's program schedule. He also developed and maintained programming strategies and oversaw the network's on air promotion strategy McAlpin attended college in Seattle at the University of Washington and graduated Cum Laude with a Bachelor of Arts in Foreign Policy.
About fuse
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials. fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms at the center of their communication and entertainment – TV, Web, mobile technologies and interactive gaming and by incorporating their opinions and suggestions into the network's on-air and online programming. More information about fuse is available at www.fuse.tv.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.