Fuse Scores Touchdown With Rapper Bubba Sparxxx to Deliver Super Bowl XXXVIII Sweepstakes Into a Lucky Fan's Living Room

Grand Prize Includes JVC Plasma TV, XBOX, EA Sports Video Games & Live Game Commentary by Bubba Sparxxx in Your Living Room On Super Bowl Sunday

New York, NY, January 12, 2004 – Renegade music television network Fuse is giving a new meaning to Super Bowl Sunday half-time entertainment, thanks to one of rap's leading and distinctive talents, Beat Club/Interscope Recording artist Bubba Sparxxx. Giving one lucky fan and 25 friends the chance to really score on Super Bowl Sunday, the network today kicks-off Fuse's Super Bowl with Bubba Sparxxx Sweepstakes which includes a grand prize of personal play-by-play commentary during the game by the former football-hopeful-turned rapper Sparxxx live in the winner's living room!

Talk about "Touchdown!" Fuse's Super Bowl with Bubba Sparxxx Sweepstakes will have the rapper arrive at the winner's home on Super Bowl Sunday, February 1st, with a truckload of essentials for a proper party before the game kick-off. Sparxxx and his posse will deliver the prizes that include a new JVC Model widescreen plasma TV, a Microsoft XBOX video game console and a year's worth of video games from EA Sports. Fuse's sweepstakes booty also includes catering of some of Bubba's favorite down-home-Southern-style eats, including BBQ, pork rinds and even moonshine and cold PBR (Pabst Blue Ribbon Beer) for the over-21 set! Game day highlights from the sweepstakes winner's home will be broadcast on Fuse's daily show, IMX:Interactive Music Exchange on February 5, 2004 at 6:00 PM ET.

Fans can log on to www.fuse.tv where they may enter and win Fuse's Super Bowl with Bubba Sparxxx Sweepstakes before 11:59 PM ET on January 27, 2004.

One of the most original and exciting artists in the urban idiom, Georgia-born Bubba Sparxxx's music celebrates his rural Southern upbringing with raps laid down again tracks created by leading urban producers including Timbaland and Organized Noise. Sparxxx's hit the Top 20 in 2001 with "Ugly." His latest album offering, DELIVERANCE, on Timbaland's Beat Club Records, has been critically acclaimed by XXL magazine as "the second-best white rapper in the world" "a bold musical achievement."

About Fuse
Fuse, a network of Rainbow Media Holdings LLC, is the nation's only all-music, viewer-influenced television network, featuring music videos, exclusive artist interviews, live concerts and specials — all rooted in the music experience. Fuse reflects the rapidly changing interests and attitudes of its 12-34 year-old audience by uniting the media platforms that are at the center of their communication and entertainment – TV, online, and interactive games – and by incorporating their opinions and suggestions into its on-air and online programming. More information about Fuse is available at www.fuse.tv.

About Rainbow Media Holdings LLC:

A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media's other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.

Press Contacts

  • Dan Klores Communications
    Andrea Ferguson/Erica Bates

  • Cataldi PR
    Sal Cataldi/Sydney Masters

  • Artwork is available for download at: http://fuse.tv/press/press.html