Mag Rack and United Airlines Sign Unique Distribution Deal

United Passengers to Sample Mag Rack's Special Interest Video Magazines In-Flight

NEW YORK, NEW YORK – October 31, 2003 – Mag Rack, the television service created for on- demand, today reached an unprecedented distribution agreement with United Airlines. Beginning December 1, 2003, United Airlines passengers will be able to experience Mag Rack's special interest programming on their overhead video viewing screens.

United Airlines has agreed to provide highlights of Mag Rack's video magazines on domestic and international flights. The first Mag Rack video magazine titles to debut are: "Mission: Space;" "Destination: Nature;" "Maximum Science;" "Inside Weddings;" "Your Next Car;" "Classic Cars" and "Traveler's Guide." Each of Mag Rack's original content magazines will be updated regularly to accommodate United's frequent travelers.

"Our partnership with United Airlines is a perfect match and represents an excellent opportunity to present our service to such a large and diverse audience," said Mark Romano, Vice President of Alternate Technologies at Mag Rack. "Whether for business or pleasure, airline travelers are an excellent audience to highlight the outstanding value of Mag Rack's original programming created specifically to meet their personal interests and hobbies."

"We're continuously looking at different ways to make our flights unique and more enjoyable for our customers," said John Rohr, Managing Director of Video Services, United Airlines. "Mag Rack presented us with an impressive assortment of programming that we're confident will appeal to our broad demographic of travelers."

United Airlines will also showcase Mag Rack's programming line-up in each issue of its monthly Hemispheres in-flight magazine. In addition, United will feature in-flight promotional television segments promoting Mag Rack's on-demand availability through local cable operators across the country.

During the holiday month of December, United estimates that, 2.2 million travelers will have in flight access to Mag Rack.

About Mag Rack
Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings LLC in 2001. Mag Rack engages enthusiasts with a wide selection of "video magazines" about subjects that are personally relevant such as "Yoga Retreat," "Motorcycle Freedom" and "Inside Weddings." The service offers customer's special interest programming not widely found on other channels with advanced DVD-like ability to fast-forward, rewind or pause the program. Mag Rack's value to cable operators reaches beyond excellent programming to also serve as an expert resource for marketing, branding and affiliate sales. For more information, visit

About United Airlines
United and United Express operate more than 3,300 flights a day on a route network that spans the globe. News releases and other information about United may be found at the company's Web site at

Press Contacts

  • Sommer Hixson
    Mag Rack

  • Todd Barrish
    Connors Communications

  • Sal Cataldi
    Cataldi PR