Mag Rack Inks Multi-Year Deal With Mediacom Communications

Rainbow's On-Demand Service Provides Consumers First Opportunity For Original Video-on-Demand Programming

New York, NY- Monday, July 28, 2003 – Mag Rack announced today a multi-year agreement with Mediacom Communications, the nation's eighth largest cable operator, for distribution across its digital cable platform.

Mediacom will deploy Mag Rack to all digital subscribers enabled with video-on-demand. The first three systems to launch Mag Rack are Mobile, AL, Moline, IL, and Des Moines, IA, beginning August 31. Mediacom will continue to roll out Mag Rack as additional systems become VOD-enabled.

Mag Rack is the first service designed for the on-demand platform and currently holds similar multi-year distribution agreements with Cablevision, Insight Communications and Charter Communications.

"Mediacom's commitment to rolling out Mag Rack with each new market is a testament to the promise of VOD, said Gregg Hill, Executive Vice-President of Affiliate Sales and Marketing, IFC/Mag Rack. "We will continue to develop initiatives in key markets to promote Mag Rack and enhance the value of Mediacom's digital package."

"Mag Rack will offer our customers a new and dynamic viewing experience on our digital platform," adds John Pascarelli of Mediacom. "We are committed to providing value-added products for our customers and feel strongly that Mag Rack provides the perfect combination of quality, service and support we need to launch new services in our on demand markets."

"Mag Rack is defining VOD by producing unique content that greatly enhances the television viewing experience," said Matt Strauss, executive vice president and general manager of Mag Rack. "As we continue our rapid growth in the marketplace, Mag Rack will develop new ideas that best utilize the unique opportunities that VOD represents for the industry."

About Mediacom Communications
Mediacom Communications (NASDAQ: MCCC) is the nation's 8th largest cable television company and the leading cable operator focused on serving the smaller cities and towns in the United States. The Company's cable systems pass approximately 2.7 million homes and serve about 1.6 million basic subscribers in 23 states. Mediacom Communications offers a wide array of broadband products and services, including traditional video services, digital television, high-speed Internet access, video-on-demand and high-definition television. More information about Mediacom Communications can be accessed on the Internet at:

About Mag Rack
Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings, Inc in 2001. Mag Rack engages enthusiasts with a wide selection of "video magazines" about subjects that are personally relevant such as "Yoga Retreat," "Motorcycle Freedom" and "Inside Weddings." The service offers customers special interest programming not widely found on other channels with advanced DVD-like ability to fast-forward, rewind or pause the program. Mag Rack's value to cable operators reaches beyond excellent programming to also serve as an expert resource for marketing, branding and affiliate sales. For more information, visit

About Rainbow Media
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment, as well as Mag Rack, a collection of on-demand video magazines. Rainbow's other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net.

Press Contacts

  • Mag Rack/Rainbow Media
    Sommer Hixson

  • Todd Barrish

  • Mediacom Communications
    Mark Stephan