NEW ORLEANS, NCTA – May 5, 2004 – Mag Rack, the first television service created exclusively for video-on-demand (VOD), today announced a programming and marketing promotion celebrating America's love affair with the open road. "Rule the Road" includes a national consumer sweepstakes supported by programming from three of Mag Rack's most popular, road-related video magazines: Classic Cars, Motorcycle Freedom and Your Next Car.
As the new host of Mag Rack's Motorcycle Freedom video magazine, Natalie Jackson will host two segments of "Rule the Road." Her first Mag Rack segment focuses on her passion – the world of Supermoto. Then Natalie hits the road for the Great Ride CA. Natalie has several years of riding experience and has previously appeared on Best Damn Sports Show. She has also been featured in Car and Driver magazine as well as other publications. She is also the co-owner and head Umbrella Girl of Umbrella Girls USA.
"Rule the Road" also features segments from Mag Rack's popular Wild Wheels! series on Classic Cars.
From June 17 – July 29, 2004, Mag Rack viewers can enter for a chance to win an opulent fantasy weekend for two including airfare, accommodations at Long Island's Oheka Castle, rental of a luxury car, spa treatments and tours of Long Island Wineries. Viewers can enter to win at www.magrack.com. New digital cable subscribers will also be entered automatically when they sign up for digital cable service.
Oheka Castle, in Woodbury, NY is the second largest private home in the United States. The estate includes a 170-acre private golf course, a magnificent formal garden, eight reflecting pools, walking paths, and spraying fountains. The grounds have been beautifully restored based on the original landscape design of Frederick Olmstead, the architect of Central Park.
Complete "Rule the Road" programming includes:
- Ford Mustang – The epitome of a muscle car, this Ford monster has been tearing up highways for decades.
- Rock Crawlers! – Presented as part of Classic Cars' most popular series, Wild Wheels! Climb aboard some of the most tricked-out trucks around.
- Swamp Buggies! – Down in the Everglades, they ride some of the wildest wheels around. (And another Wild Wheels! presentation.)
- Classics: Harley – Harley just celebrated its 100th Birthday, and vintage hogs are more popular than ever.
- Great Ride CA – Natalie Jackson cruises from Santa Monica to Santa Barbara a.k.a. A Great Ride!
- What Is Supermoto? – Natalie Jackson takes an in-depth look at this Moto-cross and street-racing hybrid.
Your Next Car
- Modern Muscle – Comparisons of modern muscle cars: Saab '95 Aero, Jaguar S Type R and Mercury Marauder.
- Tuner Evolution – A look at the start of the tuning revolution. Where would it be without the Japanese?
About Mag Rack
Mag Rack is the first service designed exclusively for on-demand television, launched by Rainbow Media Holdings, LLC in 2001. Mag Rack engages enthusiasts with a wide selection of video magazines about subjects that are personally relevant such as Yoga Retreat, Motorcycle Freedom and Inside Weddings. The service offers customers special interest programming not widely found on other channels with advanced DVD-like ability to fast-forward, rewind or pause the program. Mag Rack's value to cable operators reaches beyond excellent programming to also serve as an expert resource for marketing, branding and affiliate sales. For more information, visit www.magrack.com.
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media' s other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.