WE tv

New Season Debuts of WE tv’s Bridezillas & Amazing Wedding Cakes Marks Each Series Highest-Rated and Most-Watched Premiere

Bridezillas’ Sixth Season Premiere Generates 0.9 HH Rating, Network’s Highest-Rated Premiere for its Signature Series

Amazing Wedding Cakes Second Season Premiere Garners 0.8 HH Rating

"WE tv’s Wedding Sunday" Draws Over 2 Million Total Viewers;

New York, NY – June 9, 2009 – WE tv’s newest seasons of Bridezillas and Amazing Wedding Cakes, which premiered Sunday, June 7th, were the most-watched and highest-rated premieres ever for either series.

The sixth season premiere of Bridezillas – WE tv’s signature series – at 9PM/8C drew more than 1.2 million total viewers (P2+ Reach) and generated a 0.9 HH rating, making it the most-watched and highest-rated premiere of any Bridezillas new season kick-off episode. Within key demos, delivery was 377,000 among women 18-49 and 335,000 among women 25-54.*

The sophomore debut of Amazing Wedding Cakes at 10PM/9C garnered a 0.8 HH rating reflecting a +72% increase over the series freshman premiere and drew 1.1 million total viewers (P2+ Reach), a +50% increase over the previous season. In terms of delivery, the second season premiere of Amazing Wedding Cakes outperformed last season among key demos. Delivery was as follows: +74% higher among W18-34 (155K vs 89K); +47% higher among W18-49 (316K vs. 215K); +29% higher among W25-54 (291K vs. 225K).**

"This success underscores the increasing popularity of WE tv’s original wedding programming and our ability to continue to attract new and younger viewers to the network," said Kim Martin, President and GM of WE tv. "WE tv has the best-known wedding programming on television, and we look forward to continuing to be the go-to television network for all things bridal."

"WE tv’s Wedding Sunday" features popular series such as Bridezillas, Amazing Wedding Cakes, My Fair Wedding with David Tutera and Platinum Weddings. New seasons of My Fair Wedding with David Tutera and Platinum Weddings are slated to premiere on the network Sunday September 27 at 10PM/9C and first quarter 2010 respectively.

Every Sunday, Bridezillas at 9PM/8C provides viewers a behind-the-scenes peek at ’extreme brides’ as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

WE tv’s original wedding series, Amazing Wedding Cakes, takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries – Christopher Garren’s Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

*Source: Nielsen Media Research, Live+Same Day Data. Bridezillas season 6 premiere (6/7/09, 9p-10p) vs. all prior Bridezillas season premieres for: HH Cov Rtg & P2+ (000) reach (6 min qual & 75% unification). Subject to qualifications upon request.

**Source: Nielsen Media Research, Live+Same Day Data. Bridezillas season 6 premiere (6/7/09, 9p-10p) vs. all prior Bridezillas season premieres, and Amazing Wedding Cakes season 2 premiere (6/7/09, 10p-11p) vs. season 1 premiere (9/7/08, 10p-11p) for: HH Cov Rtg & P2+ (000) reach (6 min qual & 75% unification). Subject to qualifications upon request.

About WE tv
WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in over 73 million homes, WE tv’s programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network’s original real-life stories include provocative signature series like "Bridezillas" and critically-acclaimed original series such as "The Locator" – the network’s most watched series ever; "Secret Lives of Women" and "My Fair Wedding." WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.

Press Contacts

  • Marlea Willis
    Rainbow Media