Inks Deal with Shine International to Debut Season 2 of ’Cutting’ Edge Series in Stunning HD
New York, NY – June 16, 2010 – Rainbow Media Global has completed a deal with Shine International to license Season Two of the hit Bravo series "Tabatha’s Salon Takeover," produced by Reveille, for its WE tv channel in Asia. Featuring the straight-talking, perfectly coiffed Tabatha Coffey ("Shear Genius"), the series follows the stylist as she lends her expertise, sound advice and no-nonsense approach to help desperate salon owners turn their struggling businesses around. Season Two of "Tabatha’s Salon Takeover"-shot entirely in high definition-is set for a September debut on WE tv in Hong Kong, Korea and Singapore.
"This series is a natural fit for WE tv, and we’re pleased to work with Shine International in bringing ’Tabatha’s Salon Takeover’ to our affiliates in Asia," said Harold Gronenthal, SVP & General Manager, Rainbow Global. "Beyond her ability to work wonders in each episode, Tabatha is a consummate pro with a personality sure to keep viewers coming back to see what she’ll do next."
"WE tv in Asia is the perfect home for ’Tabatha’s Salon Takeover," said Chris Grant, President of Shine International. "The show continues to perform very well, airing in 111 territories around the world, and we’re excited to partner with Rainbow Media in Asia."
In each episode of "Tabatha’s Salon Takeover," the former "Shear Genius" contestant and Australia native takes control of a struggling salon in Los Angeles or New York to whip all aspects of the establishment-from customer service and cleanliness to professionalism and overall styling techniques-into shape.
Viewers witness not only dated decor and shockingly deplorable conditions, but also the wildly varying reactions of the salon owners and employees as they figure out how to deal with Tabatha’s ’takeovers.’ With just one week to work her magic, Tabatha fights to turn seriously dodgy salons into something amazing before it’s time to close the doors for good.
Reaching more than 76 million households in the U.S. in addition to its new carriage in Asia, WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content relevant to key stages of their lives. Other popular WE tv programs include "Bridezillas," "My Fair Wedding with David Tutera," "Raising Sextuplets," "Amazing Wedding Cakes" and "The Locator."
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Festival Direct, IFC Films, IFC In Theaters and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.
About Shine International
Shine International is the sales and distribution arm of the Shine Group, a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Shine International distributes programming from the growing library of programming of the Shine Group, including Reveille, Kudos, Dragonfly, Princess Productions and Metronome, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide.