AMC Networks

Rainbow Media Promotes Pat Lucci to Senior Vice President of Direct Response

New York, NY-March 23, 2011 – Rainbow Media announced today that Pat Lucci has been promoted to senior vice president, direct response. Previously a vice president, Lucci is responsible for AMC and WE tv’s paid programming and direct response business, and has added IFC and interactive television to his portfolio. He reports to Bill Rosolie, EVP of national ad sales for Rainbow Media.

"Pat has been one of the driving forces behind Rainbow’s revenue growth. He has over 20 years experience in direct response and paid programming between the agency and sales side and this promotion is well-deserved," said Rosolie.

Prior to Rainbow, Pat entered the advertising world on the agency side and spent over ten years at Huntley Media where he placed direct response campaigns across broadcast markets, as well as all national cable networks. Prior to joining Rainbow, Lucci worked at Discovery Communications for three years selling the Travel Channel and TLC. He joined Rainbow in 2000 when AMC was commercial free and WE tv was Romance Classics. He also worked on the initial team to create the Rainbow Direct division in 2001.

Lucci is a graduate of Queens College where he earned a Bachelor of Arts degree in Video Production and Communications.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at

Press Contacts

  • Lisa Rogen
    Rainbow Media