VOOM’s Ultra HD Signs on a Second Season of Fashion Avenue

Second Season Co-production with Electric Sky slated to premiere in October ’06

Half-Hour Series Hosted By British Supermodel Jodie Kidd

New York, NY – November 28, 2006 – Ultra HD, the first channel devoted to the worlds of fashion, beauty and style in high-definition, announced today they have signed with Electric Sky to co-produce a second season of Fashion Avenue. The half-hour series, hosted by British supermodel Jodie Kidd, showcases shops from the most stylish streets in the world. Cities to be visited in the next season include Barcelona, Istanbul, Palm Beach, Montreal, Rome, Melbourne, Prague and Stockholm. Ultra HD is one of the VOOM HD Networks, the largest and most diverse suite of high-definition channels nationwide and currently available on DISH Network.

Each week, the Ultra series features Kidd joined by a fashion expert to stroll the most fashionable shopping streets of the world. The two set out to accomplish a shopping mission based on a set budget. Viewers are brought along as they visit shops and boutiques that set the fashion trends, the hot restaurants where chefs are redesigning culinary creativity, the hotels that are redefining great interior design and the nightclubs that give the fashion-forward a place to party. It is a fun, chic tour of a given avenue where Kidd spends the day exploring while letting viewers be part of total experience.

“Fashion Avenue not only reinforces our commitment to showcasing amazing and entertaining programming from all over the world, but it also contributes to our growing library of quality high definition lifestyle programming,” said Liz Dewey, Vice President of Programming for Ultra HD. “Fashion Avenue takes you to the stores, restaurants, hotels and nightclubs that make each address, so globally fashionable.”

Last August, VOOM HD announced its distribution agreement with Echostar Communications to carry ten of the HD channels on its Dish Network, and soon to come in ’06 are more of these special niche offerings. Since the launch, VOOM HD has gone on to produce groundbreaking original HD content for a wide variety of consumer interests ranging from a one-of-a-kind live memorabilia auction on Gallery HD to solidifying an acquisition agreement with Warner Brothers to amass the largest collection of horror films for Monsters HD. Most recently, VOOM HD solidified a co-production deal with Singapore to create mostly nonfiction niche programming. This new announcement for Ultra HD confirms VOOM’s commitment to growing and to investing in the brand’s aggressive move into the marketplace.

About Electric Sky:
Since 1998, Electric Sky has established itself as a cutting edge, forward thinking and innovative company. Our catalogue features over 800 hours of vibrant and revealing television that will match your programming needs, whether it’s hard-hitting documentaries, lifestyle programming, entertainment docu-soaps, reality series and special events. The company has won a strong reputation throughout the international broadcast industry as one of the major players of factual programming today, tomorrow and for the future.

About Ultra HD
ULTRA HD is one of 21 hi-definition channels that comprise VOOM HD, available on the Dish Network. ULTRA HD is the first channel devoted to the worlds of fashion, beauty and style in hi-definition. Runway coverage from Paris to Milan to New York becomes unparalleled when presented in stunning, colorful, visually breathtaking hi-def. ULTRA HD visits the most stylish cities in the world, bringing viewers a plethora of visually orgasmic experiences…from food to fashion to architecture and interior design.

VOOM HD Networks is the largest suite of high-definition channels available anywhere, produced exclusively in high definition for distribution in the U.S. through satellite and cable operators. The VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. Today, the VOOM HD Networks are available nationally on Echostar’s DISH Network. The VOOM HD Networks were developed by Rainbow Media to meet the growing demand for quality high-definition programming, building on Rainbow Media’s history of original programming innovation.

Press Contacts

  • Ingrid Principe
    Rainbow Media