December 3, 2003 New York – Rainbow Media Holdings LLC today announced it has launched an aggressive grassroots marketing campaign in support of last week's unveiling of World Picks, which encompasses World Picks On Demand, a collection of foreign-language subscription video-on-demand (SVOD) services; and World Picks Networks, an array of international television channels. Over the years, Rainbow Media has become renown for its successful network launches, including AMC, Bravo, IFC, WE, and most recently, Fuse. The World Picks outreach plan will rely on its parent company's proven track of delivering an exciting and viable product to local communities.
"Rainbow Media has become exceptionally adept at localized marketing, and our proficiency in this area will be especially critical for our World Picks outreach," said Cynthia Burnell, senior vice president and general manager of Digital Media at Rainbow Media. "The success of World Picks is dependent on our ability to communicate directly with these localized markets. We are providing highly specialized content and services to very specific groups, and our visibility in the marketplace must be very high and our message must be exceptionally clear to break through the inherent language and cultural boundaries that exist."
Prior to launching the services and before any advertising began, World Picks spent months working with cultural attach