Partnership Also Includes a Custom "WE tv Wedding Report" in the Magazine’s April Issue
New York, NY – April 5, 2010 – WE tv (www.wetv.com) and Harper’s Bazaar have partnered to offer the "Plan Your Perfect Wedding" sweepstakes. The sweepstakes awards one grand prize, worth over $30,000, including a personal consultation with a WE tv wedding consultant; a wedding cake designed by a baker from WE tv’s popular series "Amazing Wedding Cakes"; Diamonds for a Cure diamond earrings; an Ira Lippke Studios engagement photo shoot; four Belsoie by Jasmine bridesmaid dresses; a Le Vian® ring in Chocolate Diamonds® & white diamonds; a Michael M Collection engagement ring; a Royale Wedding Package including a three night/four day all-inclusive stay at Le Blanc Spa Resort in Cancun, Mexico; and a St. Pucchi wedding gown. Twenty first prize winners will receive Essie Wedding Collection gift sets. The sweepstakes runs through May 1 and can be entered by visiting www.bazaar.com/weddings.
In addition to the sweepstakes, WE tv has created a six-page customized "WE tv Wedding Report," which appears in Harper’s Bazaar’s April issue, on newsstands now. Each page features a WE tv expert wedding consultant, including event planner David Tutera of WE tv’s hit series, "My Fair Wedding"; Cakegirls Brenda and Mary Maher from WE tv’s "Amazing Wedding Cakes"; bridal atelier, Mark Ingram; wedding and event producer, Diann Valentine; and cake designer Ron Ben Israel. WE tv has also produced a 30-second spot driving viewers to enter the sweepstakes.
Click here to view the spot: (http://media.wetv.com/misc/WEtv_HB_Sweeps spot.mov).
WE tv has gained popularity as the leader in bridal programming through its Wedding Sunday line-up which airs every Sunday night, 8-11 pm, ET/PT, and features popular shows such as "Bridezillas," and "Platinum Weddings." The success of wedding programming on WE tv led to the launch of the network’s sister service, Wedding Central (www.WeddingCentral.com), the first and only 24/7 multiplatform destination dedicated to weddings, dating and relationships.
About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, real-life stories and entertaining, fresh content that is relevant to key stages of their lives. Available in over 76 million homes, WE tv’s programming offers viewers compelling perspectives on women’s lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network’s popular original series include the signature show Bridezillas; critically acclaimed, viewer favorite The Locator (the network’s most-watched-series ever), Amazing Wedding Cakes, My Fair Wedding with David Tutera and Raising Sextuplets. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.
WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The network’s newest initiative, WE Volunteer (http://www.wevolunteer.tv), celebrates the idea that one full day – just 24 hours – of community service can make a difference in someone else’s life. The initiative is a call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.
Sophisticated, elegant and provocative, Harper’s Bazaar (www.bazaar.com) is the style resource for women who are the first to buy the best, from casual to couture. With authority and insider insight, Harper’s Bazaar showcases the work of visionary stylists, expressive photographers and talented designers, covering what’s new to what’s next. Founded in 1867, "America’s first fashion magazine" also has 30 editions in countries around the world. Harper’s Bazaar is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (73.8 million total adults, according to MRI, Fall 2009).