Location-Based and Theatrical Verticals Added to Outcomes Product
At Annual Tech and Innovation Breakfast, Company Spotlights Successful First Year of
AMC Networks Outcomes with Case Studies Demonstrating Impact of Prior Campaigns
NEW YORK – March 3, 2026 – Today, at its second annual tech and innovation event, AMC Networks announced the addition of key location-based and theatrical verticals to its AMC Networks Outcomes attribution product, which is incorporated into its Audience+ platform. The company, which saw digital ad sales grow by 32 percent year-over-year as advertisers embraced cross-platform buying, spotlighted a successful first year for Outcomes. The event also introduced new AI tools for its advertising partners in the areas of branded content creation and contextual ad buys across its full content library.
Launched at last year’s event, AMC Networks Outcomes broke ground as the industry’s first attribution product able to bring advertising partners real-time outcomes driven by television advertising. Initial verticals were U.S. auto sales through S&P Global – Polk and retail CPG purchases through Circana. The product has now expanded its capabilities to include movie ticket sales through partners Fandango and iSpot and consumer location and visitation measurement through Cuebiq – unlocking opportunities across any vertical where clients have a physical presence, including retail, banking, QSR and more.
“We’ve been at the center of every major shift in television advertising — from addressable and programmatic to cross-platform buying and new measurement,” said Evan Adlman, executive vice president of commercial sales and revenue operations for AMC Networks, who hosted the event. “While much of the industry is still moving toward outcomes-based advertising, we’ve already built it into how we transact, and the expansion of our Outcomes product takes that a step further. The upfront is where our clients put real investment behind outcomes-based advertising with AMC Networks.”
This year’s event featured case studies that highlighted the ability of Outcomes to provide real-time actionable data on active campaigns, demonstrating the impact of the advertising on target customers. Adlman was also joined onstage for discussions on the current marketplace and how technology is driving more effective advertising with senior executives from Omnicom, Horizon Media and VideoAmp.
AMCN Outcomes
One of the case studies presented at this year’s event was for a campaign promoting a horror film release last fall. The studio partnered with AMC Networks to connect its film with passionate horror fans through a first-of-its kind cross-platform campaign on Shudder, the world’s best streaming service for horror.
Fandango data incorporated into Outcomes showed the campaign drove significantly more interest in the film, all the way through to ticket purchases. Viewers exposed to the ads were 25 percent more likely to visit the film’s main page on Fandango, 28 percent more likely to research movie times and 46 percent more likely to purchase tickets on the platform.
Automotive is another key vertical for Outcomes. One auto client recently ran a campaign promoting a luxury SUV. The campaign targeted a custom audience segment built by the client, with ads running across AMC Networks’ digital CTV and addressable footprint in Freewheel.
Outcomes showed occupants of households exposed to the campaign were 25 percent more likely to purchase this client’s SUV and Outcomes was also able to drill down to dealership data and report where the purchases were happening, as the campaign was in flight.
Another strong Outcomes example was a fourth-quarter campaign with a top retail brand, using new visitation-based insights and timed to the start of the early shopping season. Using Audience+, AMC Networks recommended supplementing traditional linear spots with addressable DAI inventory tracked by Outcomes in real-time.
The result was a conversion rate 10 times higher than the total campaign average, which delivered a 51% lift during one of the most competitive retail moments of the year. As a result of this performance, overall guaranteed delivery was accounted for, and the client has committed to continuing the strategy of shifting inventory for the remainder of its upfront buy.
Advertising and AI
Last year, AMC Studios partnered with a company called Runway to use its generative AI platform for programming development, working with creative talent to visualize new worlds, upcoming seasons of shows and specific sequences. The company is also using Runway and other AI tools for some of its own marketing needs, including asset creation and social content. Now, access to this technology is being incorporated into Content Room, AMC Networks’ in-house branded content studio, to help advertising partners conceptualize and produce branded content, with enhanced results, cost savings and faster productions.
The company also announced that it is using AI to index its full library of original content, to allow advertisers to contextually search for moments or sentiments in scenes proximate to ad breaks, to optimize the impact of the placements across all platforms.
About AMC Networks
AMC Networks (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, HIDIVE and All Reality; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution labels Independent Film Company and RLJE Films. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.
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Jim Maiella