News from Rainbow Media
BOSTON, MA, November 11, 2008 – At today’s CTAM Summit, Rainbow Media announced several programming and brand initiatives further demonstrating its industry leadership and commitment to creating groundbreaking original programming.
Rainbow Media’s CTAM Summit booth #2116 will showcase its popular and well known entertainment brands AMC, IFC, WE tv, VOOM HD Networks and the Sundance Channel, and highlight its advances and vision for its video on demand, day-and-date services and original HD VOD offerings.
The following announcements are part of Rainbow’s 2006 CTAM Summit for Tuesday, November 11:
TUESDAY CTAM SUMMIT NEWS
Lisa Schwartz, IFC Entertainment’s EVP of distribution, operations and business development is participating on a breakfast panel presented by Broadcasting & Cable and Multichannel News on "The Future of VOD." Beginning at 7:30 AM, the panel is located in room 312 on the 3rd floor of the Hynes Convention Center. Key topics to be discussed include: how to monetize, advanced VOD advertising, online VOD strategy and which models have worked and which haven’t.
Rainbow Media is co-sponsoring this breakfast panel discussion.
CTAM Summit Announcement from IFC Entertainment
IFC Entertainment Sets Affiliate Marketing Campaign for VOD Release of "CHE"
Acclaimed Film Premieres in January via "IFC In Theaters" VOD Platform
Beginning January 21, IFC Entertainment’s epic CHE will be released in high definition on VOD through IFC In Theaters, IFC’s offering which makes independent films available to a national audience by releasing them in theaters and On Demand. The acclaimed film, an Oscar contender, is from Academy Award-winning director Steven Soderbergh and stars Academy Award-winner Benicio Del Toro.
To help its distribution partners promote the premiere and drive transactional VOD, IFC has created a customized affiliate marketing campaign utilizing the high-profile celebrity cast and targeting top Hispanic markets. Campaign elements include cross-channel promotional spots available in both English and Spanish. In addition, IFC is producing customized spots featuring voiceovers with the film’s cast to drive awareness of the film’s availability on VOD and tune-in. IFC is also partnering with MSO’s ethnic marketing agencies to craft relevant, customized promotions in order to effectively reach key Hispanic markets.
A leader in the independent film industry, IFC Entertainment consists of multiple brands that are devoted to bringing the best of specialty films to the largest possible audience: IFC Films, Festival Direct, IFC Productions, and the IFC Center.
CTAM Summit Announcement from AMC:
Last month, AMC launched AMC News, a new short-form programming strand covering entertainment news including film premieres, major film festivals, and industry award events. Under the AMC News umbrella is Opening Night, a weekly segment airing Friday nights during which the network highlights one film by covering its red carpet gala premiere. AMC News is hosted by Jacob Soboroff.
For the month of November, Opening Night will cover:
Quantum of Solace, starring Daniel Craig, Judy Dench and Jeffrey Wright, is the new James Bond film that continues the high octane adventures of James Bond in Casino Royale.
The Soloist, starring Robert Downey Jr., Catherine Keener and Jamie Foxx, tells the story of a schizophrenic (Foxx) homeless musician from Skid Row, Los Angeles who dreams of playing at the Walt Disney Concert Hall. Through "chance," he meets a journalist (Downey Jr.), who tries to help this mentally disturbed man get "back on his feet" and make his dreams come true.
Australia, starring Hugh Jackman and Nicole Kidman, takes place in northern Australia prior to WWII, where an English aristocrat inherits a cattle station the size of Maryland. When English cattle barons plot to take her land, she reluctantly joins forces with a rough-hewn stock-man to drive 2,000 head of cattle across hundreds of miles of the country’s most unforgiving land, only to still face the bombing of Darwin, Australia, by the Japanese forces that had attacked Pearl Harbor only months earlier.
CTAM Summit Announcement from VOOM HD Networks:
On Thanksgiving Day, Thursday, November 27th, VOOM’s Rave HD will premiere two back-to-back concerts from legendary bands Hall and Oates and Foreigner. Rave HD is the first high definition music channel that provides a new way to experience televised music performance. The channel offers 24/7 high-definition, commercial-free programming maximizing the visual power and beauty of the high-definition medium accompanied with Dolby Digital 5.1 surround sound.
Daryl Hall and John Oates
Live At The Troubadour @ 8p est
In May 2008, Daryl Hall and John Oates took the stage at the legendary Troubadour for the first time since playing their earliest Los Angeles shows there 35 years before. The best performances from this much anticipated two-night concert, which included hits such as "Maneater," "Private Eyes," "Rich Girl," "Sara Smile" and "Kiss On My List."
Soundstage Presents: Foreigner @9:30p est
Universally hailed as one of the most popular rock acts throughout the 70s and 80s, Foreigner still puts on an absolutely thrilling and sensational show thirty years later. This episode of Soundstage is packed with smash hits like "Cold As Ice," "Hot Blooded," and "Urgent," as well as the newer single "Too Late."
Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.