JERICHO, NEW YORK, June 1, 2004 – AMC and Outback Steakhouse serve up the beef June 7-21 with a Father's Day promotion that will give viewers a chance to win a "Dad-sized" barbeque and one of 25 Outback Steakhouse dinner certificates.
The grand prize winner will be awarded a choice of a barbeque for 50 people in their home, or lunch for 50 at an Outback Steakhouse restaurant. Twenty-five second-prize winners will be awarded an Outback Steakhouse dinner certificate, worth $45.00.
The promotion will be touted on both the AMC and Outback Steakhouse websites via special links on each homepage, www.amctv.com and www.outback.com. Specially designed promotional spots and bumpers will air on AMC to promote the sweepstakes. Outback Steakhouse is a new advertiser on the network.
This promotion is part of AMC's Father's Day on-air festival "Made for Men Weekend" on Saturday and Sunday, June 19- 20. The festival features films such as ONCE UPON A TIME IN THE WEST, EL DORADO and ESCAPE FROM ALCATRAZ. The on-air event is also sponsored by Sears and Pfizer.
About Outback Steakhouse
Outback Steakhouse offers high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. Although beef and steak items make up a portion of the menu, Outback Steakhouse also offers a variety of chicken, ribs, seafood, and pasta dishes. For more information on Outback Steakhouse visit www.outback.com.
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years AMC has garnered many of the industry's highest honors, including eight Emmy awards. AMC is "TV for movie people."
About Rainbow Media Holdings LLC
A leader in sports, news and entertainment programming, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media owns and manages national networks: AMC, Fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; as well as the on-demand services: Mag Rack, Uncensored On Demand, World Picks On Demand and World Picks Networks. Rainbow Media's other businesses include its regional programming services – MetroChannels, News 12 Networks and Rainbow Sports Networks – in addition to the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow Media is also a 50 percent partner in Fox Sports Net.