Exhibition on View From September 12 Through October 10 at Vanderbilt Hall at Grand Central Terminal
JERICHO, NY, September 8, 2003 – Imagine a morning commute filled with spine tingling suspense, inflamed passions, hero worship and true love. Coffee, anyone? Beginning September 12, commuters in Grand Central Station will experience all this and more. AMC and the School of Visual Arts (SVA) have teamed to create "TVs For Movie People," a free public art exhibit that celebrates the impact of movies on pop culture and the passion the artists feel for their favorite films, featuring over 50 one of a kind customized TVs adapted by artists to reflect their favorite movies. Sponsored by AMC and created by artists from the School of Visual Arts, the exhibit is on display from September 12 through October 10 at Vanderbilt Hall in Grand Central Terminal, 42 Street at Park Avenue, New York City. "TVs For Movie People" is free and open daily from 8:00 AM to 10:00 PM.
Conceived by the marketing department at AMC and created by SVA 3-D Design instructor Kevin O'Callaghan, the exhibit features over 50 pieces that demonstrate the universal appeal of great movie moments. AMC commissioned this exhibit from SVA as a graphic expression of its tagline, "TV for Movie People," and set only one guideline – each piece must include a television set.
The 50 television sets were transformed into evocative works of art that represent their creators' favorite movie scenes. Example of televisions include a PSYCHO TV, complete with a shower curtain and soap; a TV in the shape of a taxi with a real window that rolls down ala TAXI DRIVER, and a "box of chocolates" TV inspired by the film FORREST GUMP. The exhibit also features special graphic panels that illustrate the influence movies have had on pop culture.
The students who created the artworks are enrolled in the 3-D design program at SVA, instructed by Kevin O'Callaghan. O'Callaghan has earned national recognition for his traveling exhibitions and students eagerly sign up for his 3-D design program. The program is within the Advertising and Graphic Design Department led by art director and graphic designer, Richard Wilde. AMC received over 2,000 sketches of television designs from the students. Selections were made based on creativity; universal appeal of the movie; and a technically achievable design.
SCHOOL OF VISUAL ARTS (SVA) in New York City is an established leader and innovator in the education of artists. From its inception in 1947, the College has instituted numerous educational innovations, including the selection of professionals working in the arts and art-related fields as instructors. SVA provides an environment that nurtures creativity, inventiveness and experimentation, enabling students to develop a strong sense of identity and a clear direction of purpose.
AMC is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 84,000,000 homes, offers a comprehensive library of popular movies and an increasingly visible, critically- acclaimed, slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years AMC has garnered many of the industry's highest honors, including eight Emmy awards. AMC is "TV for movie people."
ABOUT RAINBOW MEDIA
A leader in sports, news and entertainment programming, Rainbow Media Holdings, Inc. is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow owns and manages national networks: AMC, IFC (The Independent Film Channel), WE: Women's Entertainment and Fuse, as well as Mag Rack, a collection of on-demand video magazines. Rainbow's other businesses include its regional programming services — MetroChannels, News 12 Networks and Rainbow Sports Networks — as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. Rainbow is a 50 percent partner in Fox Sports Net.