AMC Launches iPhone and iPod Touch Application

Network APP will Offer Exclusive Original Content, Including Breaking Bad Web-isodes

Lincoln Signs On As Sponsor

New York, NY – April 21, 2009 – AMC announced today the release of its new AMC Application for the iPhone and iPod Touch, taking advantage of another way for AMC fans to experience the brand through advanced platforms. The App is free to download and features exclusive content, including cast interviews, behind-the-scenes clips and "making of" footage from the network’s original series Mad Men and Breaking Bad, upcoming original mini-series The Prisoner (premiering in November), AMC News, StoryMakers, AMC Festivals and Shootout. To coincide with the current airing of the second season of the Emmy – and Peabody Award-winning series, Breaking Bad, the network is also providing an exclusive behind-the-scenes video starring Aaron Paul (Jesse Pinkman), for a limited time. The App gives users access to’s popular movie and series blogs, as well as movie news and a quick link to the AMC broadcast schedule.

"We are pleased to be among the first cable networks to launch an iPhone App," said Mac McKean, AMC’s VP of digital media. "This launch allows our fans to engage with our originals through a high quality mobile video experience, adding another layer to our original storytelling."

Adding to the sophisticated video experience available on an iPhone and iPod touch, the AMC App features a full-screen video player with advanced in-video navigation capabilities. One-touch controls takes users from video viewing to in-video clip control so users can continue to watch a video clip while simultaneously using a "picture-in-picture" video clip browser view to pick their next selection. Additionally, after one video has completed, the AMC App automatically plays the next video so that users can enjoy numerous videos quickly and easily. Other features allow for easy e-mail sharing with friends, and the ability to save favorite stories while in video to easily view over and over again.

AMC has teamed with Rhythm NewMedia, a leader in developing and monetizing ad-supported mobile video applications, to create and serve the AMC App. The App is supported by interactive pre-roll video advertising, which is being exclusively sold by AMC and Rhythm NewMedia. Lincoln is one of the first App advertisers, using Rhythm’s interactive pre-roll ads to provide one-click access to their iPhone optimized website.

To download the AMC APP visit:

About AMC
AMC is a multi-platform network that celebrates movies and high-quality scripted series. Among the elite services available in nearly 95 million homes (Source: Nielsen Media Research), AMC defines what it means to be a movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC’s comprehensive library of popular movies strike a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, WE tv and Sundance Channel.

About Rhythm NewMedia
Rhythm NewMedia is the leader in mobile video applications, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60+ media companies and 50+ top name brand advertisers. Rhythm’s services include ad sales, ad serving, custom Smartphone application development, mobile site design, and mobile media hosting & serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information visit

Press Contacts

  • Lisa Rogen

    Lisa Friedrichs
    Rhythm NewMedia