ADAM GAYNOR JOINS AS VICE PRESIDENT, ADVERTISING AND DATA SOLUTIONS, SALES
NEW YORK, NY – May 23, 2017 – AMC Networks today announced the creation of a new advertising sales division designed to leverage the strength of its content through high-quality and high-impact live events and activations. Company veteran Ilene Danuff will oversee the group in her newly elevated role as senior vice president, cross portfolio and partnership sales. Additionally, Adam Gaynor has joined the company as vice president, advertising and data solutions, sales. Danuff and Gaynor are both based in New York and report to Scott Collins, president, advertising sales and Marc Krok, senior vice president, advertising sales, AMC Networks, respectively.
“As the media business becomes ever more crowded with opportunity and choice, it is important for AMC Networks to differentiate itself and exploit our unique selling propositions,” said Scott Collins, president, national ad sales at AMC Networks. “We have great shows, strong brands, powerful consumer activation opportunities and deep insights into our viewing audience. With the formal creation of the cross portfolio and partnership sales group, run by Ilene, and the addition of Adam’s valuable expertise in sales and data analytics, we are well positioned to harness the strength and breadth of our offerings across all five of our national networks.”
“Ilene has been an invaluable contributor to the success of the ad sales team, securing premium partnerships and building our portfolio of clients. She is well suited to the task as this new role bridges together her creative marketing sensibilities with her excellent sales acumen. Adam is an accomplished ad sales executive with a sterling reputation in the emerging advanced TV data arena who will help develop and bring to market our data-based client solution.”
In the newly created role of Senior Vice President of Cross Portfolio and Partnership Sales, Danuff will be working across the entire AMC Networks television portfolio, charged with leading a team that focuses on bringing in new business and stimulating cross spending amongst all AMC Networks. She will work closely with the integrated marketing teams in seeking revenue generating ideations, tying linear, digital as well as on-ground activations for events that include Sundance Film Festival, Film Independent Spirit Awards and Rooftop Films Summer Series. Danuff joined AMC Networks in 2010 as vice president, branded content and integrated solutions at Sundance Channel and IFC. In 2012, she became vice president, advertising sales for SundanceTV when it became ad supported and she transitioned to vice president, advertising sales for AMC and SundanceTV in 2015. Danuff has spent more than 20 years on the media/agency side and has also held integrated marketing roles in both publishing at Conde Nast (The New Yorker) and cable TV at Viacom. She received her bachelors degree from SUNY Albany.
Gaynor will oversee the development of data-driven television advertising opportunities across all the AMC Networks portfolio, leading a dedicated AMC and SundanceTV ad sales team. Gaynor joins AMC Networks from DISH Network where he served as vice president, media sales & analytics. While at DISH, he led the company’s advanced advertising initiatives, including addressable, interactive and programmatic platforms, to achieve significant year-over-year revenue gains. As a media sales veteran of nearly two decades, Adam brings expertise across both the traditional and digital universes including cable television, Video-On-Demand and advanced advertising. Prior to his role at DISH Network, Gaynor was an executive director of digital media and interactive sales at GSN and he began his career at CBS Corporation. He received his dual BA in journalism and psychology from Rutgers University, and his MS in broadcast journalism from Syracuse University. Gaynor currently serves on the board of advisors for VMA Media and is on the board of directors of the IRTS Foundation.
About AMC Networks Inc.
AMC Networks owns and operates several of cable television’s most recognized brands delivering high quality content to audiences and a valuable platform to distributors and advertisers. The Company manages its business through two operating segments: (i) National Networks, which principally includes AMC, WE tv, BBC AMERICA, IFC and SundanceTV; and AMC Studios, the Company’s television production business; and (ii) International and Other, which principally includes AMC Networks International, our international programming business; and IFC Films, the Company’s independent film distribution business. For more information on AMC Networks, please visit the Company’s website at http://www.www.amcnetworks.com.