AMC Networks


“Avenue” Is Designed As A Fully Formed Resource For Advertisers To Connect With, Move And Celebrate Underrepresented Groups Through AMC Networks’  Programming, Talent And Reach

Company Will Formally Unveil “Avenue” At A Virtual Upfront Event On February 24

NEW YORK, NY, February 22, 2022 – AMC Networks today announced “Avenue,” a dedicated division built to help advertising and marketing partners authentically reach diverse and underrepresented audiences through association with AMC Networks’ programming, talent, relationships, reach and scale. Living within the Content Room, Avenue serves as a one-stop resource for advertisers and marketers to connect with viewers in proximity to AMC Networks’ popular and critically acclaimed programming. “Avenue” is designed to connect with, move and celebrate underrepresented audiences through the stories and storytellers that are the cornerstone of everything the company does.

AMC Networks will formally unveil “Avenue” at a virtual event on February 24, which will feature an overview presentation and also a moderated panel featuring creators, talent and business leaders from within the company. An existing discussion series launched a year ago to create conversations and put context around films that include elements that are difficult when viewed through our current cultural lens is also being expanded as a full series that will be produced as part of the “Avenue” initiative.

Hosted by Jordan Carlos, “Can We Talk About This?” will become a long-form series featuring talent, creators and cultural influencers coming together to dissect meaningful topics through the lens of entertainment. With the need for diversity in front of and behind the camera as a central theme, each new episode of this discussion series will coincide with a cultural moment around inclusion and representation. “Avenue” will initially focus on five key groups: women, Black, LBGTQ+, Asian-American Pacific Islander (AAPI) and Hispanic/Latinx audiences.

“Our shows reach and appeal to a wide range of viewers, and ‘Avenue’ is a path for our advertising partners to authentically connect with diverse and underrepresented viewers through our programming, talent and platforms,” said Kim Kelleher, president of commercial revenue and partnerships for AMC Networks. “Connecting with, recognizing, celebrating and elevating these diverse audiences and communities is a focal point of so many of our conversations with partners today, we built ‘Avenue’ to maximize our partners’ impact as these conversations and our collective commitment and progress around representation and inclusion continue to expand.”

About AMC Networks

AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically-acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and the newest addition to its targeted streaming portfolio, the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv and IFC Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library.  The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business.

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