The co-branded spots will appear on all five of AMC Networks’ national television networks – AMC, BBC America, SundanceTV, IFC and WE tv – as well as its premium streaming service Urban Movie Channel (UMC), and will be shared with NAACP’s wide community of supporters.
New York, NY – AMC Networks, in partnership with the National Association for the Advancement of Colored People (NAACP), is celebrating Black History Month with its award-winning 6th Annual Black History Month Public Service Announcement campaign. The campaign, which features interviews with seven Members of the Congressional Black Caucus (CBC), highlights poignant and educational stories and messages from each elected official as they reflect on what Black History Month means to them. Throughout the month of February, the co-branded spots will air on AMC, BBC AMERICA, IFC, SundanceTV, WE tv and on the premium streaming service Urban Movie Channel (UMC), and the series will be shared with NAACP’s vast membership network.
“We are honored to partner with the Congressional Black Caucus during Black History Month for the sixth consecutive year, and thrilled to extend our partnership to include the NAACP,” said Ed Carroll, Chief Operating Officer of AMC Networks. “Through this important and timely campaign, we aim to share the profound importance and impact of Black History Month with our viewers. We are grateful to the participating Members of Congress for sharing their moving stories and impassioned insights, as we use the power of television and the reach of our national television networks to share these compelling and inspiring messages.”
Previous thematic spots have highlighted historic moments and notable leaders who have paved the way for men and women of color, and the series has featured the powerful voices of leaders such as Congressman John Lewis (GA-5) and Senator Cory Booker (D-NJ), among others. This year’s PSA series builds upon those honored stories and voices through three thematic spots that feature seven Members of the Congressional Black Caucus, including:
- Congresswoman & CBC Chairwoman Karen Bass (CA-37)
- Congressman Andre Carson (IN-7)
- Congresswoman Yvette Clark (NY-9)
- Congressman Danny Davis (IL-7)
- Congresswoman Val Demings (FL-10)
- Congresswoman Brenda Lawrence (MI-14)
- Congressman Donald McEachin (VA-4)
Series themes, include:
- “Modern Trailblazers”: A spotlight on twenty-first century African American leaders and their impact.
“Who would have thought we’d have two nominees of governors in two southern states. They may not have made it, but the trail that they blazed was huge.” – Rep. Karen Bass (CA-37)
- “True History”: A look back at the role African Americans have played in our interconnected history.
“I think the deeper that we have appreciation for black history, the more we can see how interconnected black history is with our global history – our collective history.” – Rep. Andre Carson (IN-7)
- “Unsung Heroes”: A look at the sung and unsung heroes of black history.
“Although she’s not living, the spirit of my grandmother who told me to never, never turn my nose up to anyone – that legacy is alive and well.” Rep. Brenda Lawrence (MI-14)
Tune in to any of AMC Networks’ channels during the month of February to see the spots or view them online at http://www.amcnetworks.com/blackhistorymonth/.
About AMC Networks
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC AMERICA through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division.