Krista Sonne Named Vice President, Scheduling and Program Planning
Toby Greenfield Named Director, Scheduling
New York, NY – May 17, 2010 – AMC announced today two promotions from the network’s programming and scheduling department. Krista Sonne has been named vice president of scheduling and program planning for AMC; she was formerly director of scheduling for the network. Toby Greenfield has been named director of scheduling; she was formerly manager of scheduling. Sonne continues to oversee the scheduling of AMC’s linear and non-linear platforms as well as expanded responsibilities in the selection and acquisition of targeted feature films for AMC. Greenfield continues to be responsible for executing AMC’s daily program schedule with expanded responsibilities into AMC’s VOD platform. Greenfield reports to Sonne and Sonne reports to Tom Halleen, AMC’s senior vice president of programming and scheduling.
"Krista and Toby have been instrumental in driving AMC’s film performance as well as creating the launch platforms for our original series," said Halleen. "The combination of experience, knowledge and vision they both bring to their expanded roles will continue to serve our programming and more importantly our viewers well."
Sonne joined AMC as director of scheduling in 2001. Prior to joining AMC, Sonne was manager of program planning and scheduling at VH-1. She received a Bachelor of Arts and a law degree from the University of Michigan.
Greenfield joined AMC in April 2007 as manager of scheduling. She began her career as a marketing coordinator at SYFY in 2000 and left in 2005 as the programming manager. She received a Bachelor of Science from the S.I. Newhouse School of Public Communications at Syracuse University.
AMC reigns as the only network to ever win the Golden Globe® Award for Best Television Series – Drama three years in a row and the only basic cable network to win back-to-back Primetime Emmy® Awards for Outstanding Drama Series. Whether commemorating favorite films from every genre and decade from the most comprehensive library or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad, and insightful non-scripted programming such as AMC News. AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection. Available in more than 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel, WE tv and Wedding Central. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.