AMC Refreshes Popular Brand With More Contemporary Movies and Increased Original Programming

AMC to Expand Advertising and Introduce AMC’s Hollywood Classics — A Commercial – Free Digital Network

Jericho, NY – – May 10, 2002 — AMC is being refreshed to reflect changing consumer behavior trends, as well as the changing world of movies and movie-making, it was announced today by Kate McEnroe, President, AMC Networks. AMC will add more contemporary movie titles, create and acquire more programming about movies and the movie business, and implement innovative scheduling and programming strategies.

AMC will expand its advertising to support the network’s commitment to providing a contemporary and relevant movie experience for a younger, broader audience. AMC will continue to have one of the lightest commercial loads on ad-supported basic cable television, with eight minutes of national advertising per hour.

In addition, the network will launch AMC’s Hollywood Classics, which will feature films from the 30s, 40s and 50s in a commercial-free environment. The digital network is expected to be available to distributors in late 2002.

“From Breakfast at Tiffany’s to The Breakfast Club — and everything in between –AMC defines the American movie experience across generations, with programming and scheduling tactics designed for today’s time-pressured consumers, more contemporary movies and more original programming.

No brand is immortal. AMC is moving with time to reflect today’s consumer, today’s entertainment and today’s technology. We believe these changes will enable AMC to remain a vital, authentic and genuine place for viewers to enjoy a complete movie experience.” McEnroe concluded.

About AMC

AMC is a premiere 24-hour movie network dedicated to the world of American film. With one of the finest, most comprehensive libraries of popular films, and a diverse blend of original series, documentaries and interstitials, AMC offers an elegant and contemporary entertainment destination. AMC is a fully distributed network reaching over 83,000,000 U.S. homes (as of May 2002) and ranking #16 in size among all 55 basic cable networks.

About Rainbow Media Holdings, Inc.

AMC is owned and managed by Rainbow Media Holdings, Inc. A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow manages American Movie Classics, WE: Women’s Entertainment, Bravo, The Independent Film Channel, Mag Rack, MuchMusic USA, Rainbow Sports Networks, News 12 Networks, and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net. AMC is one of the assets included in Cablevision’s Rainbow Media Group tracking stock (NYSE:RMG). MGM (NYSE:MGM) owns a 20% stake in four of Rainbow’s national networks AMC, Bravo, IFC, and WE: Women’s Entertainment.

Press Contacts

  • Ellen Kroner