AMC Scores With Father's Day Weekend Movie Festival "Best of the West"

AMC's Best of the West movie festival (6/18-6/19) delivered record Father's Day weekend viewership on AMC. The movie stunt delivered an overall 0.83 HH rating, up +34% over the network's 2004 Father's Day weekend stunt, Made for Men Weekend (0.62 HH rtg).

Some of the highest rated titles throughout the weekend include: Bend of the River (1.00 HH RTG), Rio Bravo (1.60 HH RTG), and North to Alaska (1.09 HH RTG), on Saturday, June 18, and AMC's airing of the 20th Anniversary of Silverado (1.62 HH RTG) on Sunday, June 19, which delivered over 1.4 million homes and over one million A55+.

Year over year, Best of the West experienced a +58% increase in A18-49 delivery (262 vs 166), a +42% increase in A25-54 delivery (345 vs 243), and a +43% increase in A55+ delivery (506 vs 354) compared to last years Father Day's weekend stunt.

Source: Nielsen Media Research 6/18/05-6/19/05 vs 6/19/04-6/20/04. Average of all telecasts airing within the stunt.

Press Contacts

  • Jaime Saberito