“THE WALKING DEAD” RANKS AS THE #1 MOST ENGAGING PROGRAM, AND “FEAR THE WALKING DEAD”
IS THE #1 MOST ENGAGING NEW SERIES
NEW YORK, NY – July 15, 2015 – AMC today announced that the three trailers it unveiled at Comic-Con International this past weekend have attracted 24 million views across digital platforms as of this morning.
Since their release on Friday, the season six trailer for “The Walking Dead,” the #1 series across all of television among adults 18-49, has drawn 13.8 million views, and the trailer for “Fear the Walking Dead,” the companion series to “The Walking Dead” has garnered 8.2 million views. The trailer for the martial arts drama “Into the Badlands,” which will premiere in November, has attracted 1.95 million views since its release on Saturday.
“Comic-Con International is an important way for us to connect with fans and share fresh new ideas and content,” said Charlie Collier, president of AMC and SundanceTV. “Everything we do at these events is designed to satisfy fans. There really is nothing like getting our casts, producers and creators together with the most passionate viewers, those who watch, interact with and celebrate our content all year long.”
“The Walking Dead” was the most engaging program present at Comic-Con, tracking with a ListentFirst DAR-TV rating of 9 million between July 9-12, approximately 83% ahead of any other show. Among the current series that ranked in the top 10 based on DAR-TV*, “The Walking Dead” commanded nearly 53% of the Share of Voice on Facebook throughout the weekend, more than doubling the next highest show. “Fear the Walking Dead” ranked as the most engaging new series with a DAR-TV of 1.78 million, and was the sixth program overall.
AMC recently announced that “Fear the Walking Dead” will debut on Sunday, August 23rd at 9:00 p.m. ET/PT, while season six of “The Walking Dead” will premiere Sunday, October 11th at 9:00 p.m. ET/PT, both with extended 90-minute episodes. “Into the Badlands” will debut in November.
Sources: Videos views compiled from YouTube, Facebook, Twitter, MPX analytics. Engagement metrics from ListenFirst. *The Flash has been excluded from the Facebook Conversation Analysis because Facebook has not yet designated a Topic for The Flash.
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Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row with “Mad Men,” and six of the last seven with current back-to-back honoree, “Breaking Bad.” The network boasts the most-watched drama series in basic cable history and the number one show on television among adults 18-49 for the last three years with “The Walking Dead.” AMC’s current original drama series include “Mad Men,” “The Walking Dead,” “Better Call Saul,” “Hell on Wheels,” “TURN: Washington’s Spies,” “Halt and Catch Fire,” “Humans,” and the forthcoming “Fear the Walking Dead,” “Into the Badlands” and “The Night Manager.” AMC also explores authentic worlds and discussion with original shows like “Talking Dead,” “The Making of The Mob: New York” and “Comic Book Men.” AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.