Network Honors Hollywood Icons Al Pacino, Jimmy Stewart and Kevin Costner
New York, NY, October 9, 2007 – AMC announced today that Honda has signed on to sponsor the network's Hollywood Icon franchise, for the month of October, to promote their all-new Accord. Hollywood Icon is a unique programming strategy that only AMC can deliver, where the network showcases one of Hollywood's most acclaimed actors throughout the month via their movies, factoids, celebrity quotes and special vignettes about the star. AMC's October Hollywood Icon is Al Pacino and included in the sponsorship deal will be the integration of tagged tune-ins prior to the first airing of the movies that premiere under the Icon block. Other elements include: image spots, brand product vignettes, billboards, and a customized open touting the all-new Accord from Honda as the official presenting sponsor.
"By contextualizing the network's movie broadcasts it continues to fully leverage the value of its vast catalog, provides a viewing atmosphere and destination unique to basic cable, drives appointment television viewing for its movies, and creatively connects iconic titles to various key demographics," said Arlene Manos, president of Rainbow national network advertising sales. "Hollywood Icon is a great example of how AMC showcases its library strategically not only creating new opportunities for our advertisers but also clearly yielding results for the network."
Featured films for AMC's Hollywood Icon with Al Pacino for October include Sea of Love, Insomnia, Scent of a Woman and ,Justice for All. AMC's Hollywood Icon for November is legendary icon Jimmy Stewart where several of his classic films throughout the month will premiere including Cheyenne Autumn, How the West Was Won, Vertigo, and Rear Window, among others. In December, Hollywood Icon will honor Kevin Costner, showcasing films such films as: Open Range, Waterworld, and Bull Durham.
AMC is delivering record performance in 2007, garnering year over year growth among all key demographics in prime time. In addition to its growth, AMC is ranking as a Top 10 in prime Men 25-54 delivery among all ad-supported networks for the year, an increase of 6% year to year for the network. Available to over 94 million homes, AMC also ranks among the Top 15 networks in raw impression growth during primetime among M25-54 delivery (#11 (up 15,000) for 2007 to date.
Source: Nielsen Media Research. 1/1/07-9/30/07. Prime M-Su 8-11p. Live data. Prime M-Su 8-11p. M25- 54 (000) delivery rank among all ad-supported cable networks broadcasting more than 51% of the daypart; October Nielsen Universe Estimate 93,951 million homes; Primetime raw impression growth based on 2007 to date (1/1/07-9/30/07) vs 2006 to date (12/26/05-9/24/06) among M25-54 delivery.
AMC is a multi-platform network that celebrates classic movies and high-quality scripted series. Among the elite services reaching over 94,000,000 homes, AMC defines what it means to be a classic movie network today, creating a distinctive viewing experience that celebrates all that is enduringly cool, personal and powerfully relevant about movies. AMC's comprehensive library of popular movies strikes a meaningful chord with its audience, and its critically-acclaimed slate of originals all have a cinematic quality that allow them to complement and be complemented by some of the best movies of all time. A division of Rainbow Media Entertainment Services, AMCs sister divisions include WE TV and the IFC Companies. AMC is THE FUTURE OF CLASSIC.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.