Eleven weeks into the second season of WE tv’s hit original series, Braxton Family Values continues to attract big audiences for the network. On Thursday, January 26 (9-10 pm, et/pt) the show delivered 1.4 million total viewers ranking WE tv as the #1 women’s network for the night (8-11 pm) among W18-49 and W18-34. Among all ad-supported cable networks, the show ranked WE tv #3 among W18-34 and #5 among W18-49.
Additionally, Braxton Family Values ranked as the #4 cable program of the night among W18-49 (808,000) and #6 among W25-54 (693,000). The show also ranked #1 among African-American women in the 18-49 and 25-54 demos.
In the social media universe on Thursday night, Braxton Family Values was #4 in the overall TV rankings on Social Guide and hit the #2 spot among reality TV shows. The series also ranked #5 in cable on Thursday according to Trendrr.
Source: The Nielsen Company, Live+SD, 1/26/12. BFV 9p-10p, P2+ (000). Th 8p-11p, time period ranker, W18-49/W18-34 (000), WE tv vs. Bravo, E!, LIF, LMN, OWN, Oxyg, Soap, Style, TLC, VH1, WE tv vs. ad-supported cable. BFV vs. cable programs 8p-11p, W18-49/W25-54 (000), incl. Afr-Am. Social Guide (9p-10p) and Trendrr data. Subject to qualifications upon request.