New York, NY, June 18, 2018 – BrightLine, the market leader in advanced TV, and AMC Networks, home to five well-defined networks and some of the most popular and acclaimed programs on television, announced a partnership which brings BrightLine’s leading enhanced OTT ad platform, InCast, to the entire AMC Networks connected TV portfolio reaching leading streaming devices Roku and Apple TV.
With BrightLine’s personalized and engaging ad experiences enabled, AMC can offer their advertiser clients new and innovative ad formats that move the viewer beyond the standard commercial spot. Launching across all of AMC Networks’ Connected TV living room apps, advertisers can tap into the increased engagement, attribution and dynamic creative that BrightLine’s ad platform allows.
To commemorate the launch, AMC is showcasing the new capability with tune-in ads for its brand new darkly comedic and incredibly timely drama, Dietland. These immersive, enhanced spots allow viewers to scroll with their remote controls to meet key characters from the show via an in-stream engageable overlay. With this partnership, AMC now offers marketers the opportunity to sponsor these unique, engaging ad formats to garner additional exposure and engagement with their advertising on AMC’s marquee content lineup.
“AMC continues to push the envelope both on-screen with its award-winning programming as well as their cutting edge OTT apps,” said Robert Aksman, BrightLine’s Co-Founder and Chief Strategy Officer. “Our partnership with AMC moves beyond just enhancing commercial spots, and allows AMC’s premier advertisers to blend content with brand messaging to raise the bar on viewer experience.”
“We know our fans are watching more and more content on our expanding array of platforms through AMC Networks’ dedicated and authenticated platforms,” said Kirk Linden, SVP, Advanced Platforms Ad Sales & Operations at AMC Networks. “Partnering with Brightline allows AMC Networks to deliver immersive, first-to-market advanced TV products for our clients that fully leverage the capabilities of our living room apps.”
BrightLine’s platform offers marketers the ability to turn ads into dynamic and immersive brand experiences on connected TVs. The product suite allows viewers to engage with personalized ads on a TV that matches the way they engage with content on desktop or mobile devices. AMC Networks is launching these ad capabilities widely across the AMC, Sundance TV, WE tv, IFC, and BBC America OTT apps on Roku and Apple TV.
BrightLine is the market leader for Advanced TV, powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming. Founded over a decade ago, BrightLine was the first company to pioneer dynamic television ad solutions for brands. Fortune 100 companies rely on BrightLine’s unprecedented reach to engage their audiences with personalized ads across broadcast and cable stations, including A&E Networks, AMC Networks, NBCU, CBS, Discovery Networks, Fox Networks, Hulu, and leading OTT platforms, including Roku, Samsung, Apple, Amazon, Microsoft Xbox and Sony PlayStation. Learn more about BrightLine at www.brightline.tv and follow BrightLine on Twitter @BrightLine_TV.
About AMC Networks
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC AMERICA through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division.