Day #1 of the 2008 Cable Show

Rainbow Media News

Washington, DC – April 1, 2009 – At the 2009 Cable Show, Rainbow Media showcases its national networks AMC, WE tv, IFC and Sundance Channel and its transactional VOD services, IFC in Theaters and IFC Festival Direct. Rainbow’s unprecedented year of growth extends across all of its brands and across all of its platforms. The momentum has been propelled by record ratings delivery at both AMC and WE tv, substantial increases in the network’s VOD and online usage at IFC, and on its VOD film distribution platform with IFC Entertainment. In addition, Rainbow’s recent acquisition of Sundance Channel adds another highly-respected brand to its current line-up of distinctive national networks. The Rainbow booth is located in Hall B of the exhibit floor, #2619.

The following compilation of news items includes programming announcements, corporate marketing initiatives, and panel appearances.


WEtv.com announced today the premiere of its first original scripted web series, entitled, In Men We Trust. The smart comedy follows the dating adventures of a group of thirty-something women in New York City. Relationship guru, Mariel (Phoebe Jonas) runs a dating boot camp for single women. On the surface she seems to have found the secret to having a good relationship and even has the perfect handsome boyfriend, Everett (Ian Kahn). Soon her disciples discover that maybe Mariel is the one who needs the most dating help, as her "perfect" relationship falls apart unexpectedly. Through humor and brutal honesty this comedy of manners helps everyone involved come to terms with their own dating misconceptions. The seven-episode series can be found, beginning today, at www.wetv.com/singles/in-men-we-trust. New episodes will post every Tuesday and Thursday beginning on April 7.


WHO: Josh Sapan, President & CEO, Rainbow Media

WHAT: Panelist Speaker, Jumping Through (Hulu) Hoops: Programming for a New Video Paradigm

WHERE: Walter E. Washington Convention Center – Room 147AB

WHEN: Wednesday, April 1, 2009, 3:00pm – 4:15pm

Panel Description:
As video platforms proliferate and economic factors swirl, the television programming business is being redefined almost daily. A panel of top television network executives discusses the new economics of television, the influence of new technologies, the outlook for the advertising market, and strategies for delivering hits in a supremely competitive environment. Find out how top television industry executives are positioning their networks to prosper amidst the possibilities and perils of the modern video age.


  • Sam Schechner, Staff Reporter, Wall Street Journal

Other Panelists:

  • Rich Battista, President, Fox National Cable Networks, Fox Networks Group
  • Brian Graden, President, Entertainment, MTV Nets Music Group & President, LOGO
  • Bonnie Hammer, President, Cable Entertainment and Cable Studio at NBC Universal
  • Steve Koonin, President, Turner Entertainment Networks, Turner Broadcasting System
  • John Lansing, President, Scripps Networks


WHO: Debbie DeMontreux, SVP, Original Programming, IFC

WHAT: Panelist speaker at the Climbing the Corporate Lattice: The New Career Path

WHEN: Wednesday, April 1, 2009, Time: 1:30pm – 2:30pm

WHERE: Room TBD – Washington Convention Center

Gone are the days when the path to the "C" level meant climbing the corporate ladder, with each rung clearly defined. In today’s world, the path to professional success is much more complex. The emerging workforce is demanding more flexibility and looking for a more sustainable integration of personal and professional goals. And, getting to the top on your timeline is not always doable, with senior executives remaining in the workplace for longer periods of time. These factors, along with many others, have affected a dramatic shift in career "advancement." During this panel, you’ll hear how lateral opportunities may be more desirable than promotions in the long run, to both the employee and the employer. You’ll get real world advice in how to take advantage of career shifts to reach your own professional level of success.


  • Chris Powell, EVP Human Resources, Scripps Networks

Other Panelists:

  • Joan Gillman, EVP & President of Media Sales, Time Warner Cable
  • Melani Griffith, Vice President, Programming, Insight Communications
  • Jennifer Soltesz, Account Manager, Distribution & Field Marketing, Lifetime Networks

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable’s On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.

Press Contacts

  • Lisa Rogen
    National Show